
The certificates are a scam
I worked at Discount Tire for 10 years. They are very deceptive in the selling of these “certificates.”
If you buy a set of tires for $500 ($125ea), the certificates are $25 per tire.
Let’s assume you never blow out a tire or use the road hazard/certificate - then boom, they make $100. Big deal, right? That’s how a warranty works.
But it gets even better for them if you do blow out a tire. You go in, they put a new tire on for you, no questions asked, and you pay another $25 to put a certificate on the replacement tire(Spent $125). This isn’t technically required, but we were told not to say that or make any negative connotation about having to buy it!
You just paid for a fifth tire in the aggregate.
It gets even better. We were trained to give “package” pricing - never explain what we were selling and just wait for a yes or a no. I bet 40–50% of people have certificates and don’t even know they have them (it may be even higher). If you’re not sure whether you have certificates, call a Discount Tire and give them your phone number - I guarantee you do.
They sell this product with zero cost, no inventory, no liability, no anything. I have sold thousands of certificates to people and never mentioned it.
See the example below and call them please!
$225.48 protection plan is $56.25ea
You blow out that tire and buy the certificate for it that $281.25