Looking for feedback on my Etsy shop after 1 year — struggling with traffic
My shop link: https://midnightstickerclub.etsy.com
Hi everyone! I’ve had my Etsy shop for about a year now, and I’d really appreciate some honest feedback from more experienced sellers.
I sell digital products like stickers and planners. I’ve been actively trying to improve my SEO, thumbnails, titles, tags, and Pinterest marketing, but I still struggle with getting consistent traffic.
Specific questions:
Do my thumbnails/listing images look clickable and interesting enough for you?
Based on my shop, what do you think is the biggest thing holding me back right now?
Answers to guideline questions:
- What inspired you to create this shop?
I’ve always been into creative and aesthetic things, especially journaling and planners. I started this shop because I wanted to make digital products that actually feel personal and visually interesting, not just another generic template people forget about.
- What research have you already done?
I learned most of it as I went along. I had never sold digital products before, so all of this was completely new to me. I tried to gather as much information as possible from successful Etsy sellers in my niche and other people sharing their experiences and advice.
I also subscribed to eRank and gradually started learning how to do right tags, keywords, and Etsy SEO.
Recently, I’ve been trying to improve my listing slides and overall presentation. A lot of my older listings look pretty weak compared to the newer ones, so I’ve been slowly reworking everything and trying to build a more consistent style for my shop.
What frustrates me the most is that I actually had more sales during the first half of the year after opening my shop than I do now, even though I had fewer products back then.
I know my shop still has room for improvement, so I’m genuinely open to honest criticism. I’d rather hear the truth and improve than keep guessing what I’m doing wrong.