u/BloodCandyStudios

I was around when The Blair Witch Project originally came out, and I still think one of the coolest things about it was how they used the early internet to make the whole thing feel real.

I remember sitting there on dial-up waiting for the Blair Witch website to load, reading about the missing filmmakers and honestly not being completely sure what was real and what wasn't.

It's hard to recreate that now when you can find out everything about a movie in 30 seconds, but in 1999 it worked incredibly well. Looking back, they were way ahead of their time with that marketing.