I need some Honest opinions
I Need some Honest Opinions if I'm doing it right
Asking all the experts here, I'll keep it short,
Around 5 months ago i've started working for a big Ecommerce site, How big? they have 1500 Active Categories and Sub-categories. also, around 300K Products on the site. I work as a On-page SEO Specialist and my main job is Category Page Optimization but i also do Technical SEO and Backlinks, because i'm the Only guy in this company who does SEO. Marketing and Content have their own tasks.
It's been 5 months and i do have a Strategy on how to optimize the website but what makes me anxious is how freakin slow everything is going. let me first explain what im doing:
**Category Descriptions:**
* Do Keyword research for each Product category and find best commercial/transactional keywords.
* Analyze my competitors, what keywords they rank on and check their category descriptions.
* Write Category Descriptions with search intent on our product catalogue, the brands we offer, features, why they must buy from us and with a FAQ at the end.
* add anchor links in the text linking to related categories and accessories (No dead-end pages).
* Usual H1-H5 Hierarchy with most important keywords.
* Make sure its all original with duplicate checkers.
* Make sure theres max amount of anchor links to link categories and product pages with eachother.
* Make sure the category text is at least as long as the competitots text (i know, being informative is more important).
* Optimize Product category names (Clear and straight forward keywords).
**Blog Articles:**
Usually, Do keyword research and write "How To" "Guide" and "Top" blog articles about products, add links to our categories. High quality Original Pics keywords on their name and alt tags.
Now, things that are not addressed because the Web Devs are "Too Busy".
**Technical SEO:**
Usual, Lighthouse optimization, Schema markups, addressing slow pages and stuff like that.
One big issue the website has is that with pagination, the category texts keep repeating, so the same category text appears on page 1 and 20.
Find Duplicate category pages and redirect canonical tags to the "dominant" page.
NOTE: If there are two pages with same name but in different category trees, than it doesnt count as Duplicate.
**Backlinks:**
Of course, no onpage SEO is enough to defeat a competitor with 10 Quality backllinks targeting straight to their page, so we need backlinks but so far the budget hasnt been thought of.
**So, Whats the problem?**
So far, i've managed to optimize 80 Categories and most of them like 60% have improved, some big categories like Bathtubs and Construction instruments managed to rank #1 on main keywords and most articles i've wrote are on top 3.
What makes me anxious is how freakin slow everything is going, How many things should be addressed, also idk which to focus on, internal linking? text? blogs? theres so many on this gigantic website, idk how to split my working days. I keep telling my boss how important Technical SEO and backlinks are but he's also very busy and keeps promising that it will all be done.
**What im asking?**
I do have SEO experience but i worked for smaller ecommerce sites, this site is huge and im worried if im doing something wrong, maybe i need to rely more on AI prompts to speed up my work? maybe i 100% need to focus on internal linking first? maybe Tech SEO doesnt really matter that much now.