Switched to max conversions and... nothing
Recently a client has told me that we need to push a particular variation of product in google ads. This is in a campaign that had 4 ad groups, 1 for each product variation.
Now we're reducing the ad groups down to just one of those product variations (1 ad group).
Before hand, this product which, we've now honed in on now, had a few conversions but the majority came from the other variations. Now because of supply chain issues, we can't do that anymore (have the other products).
Reluctantly, I turned off the campaigns for the other products and wouldn't you know we stopping getting impressions.
Keep in mind the budget is $20 a day and are average CPC is between $1-5.
From here I switched to max clicks and boom, traffic coming in but no conversions which was very irritating.
The campaign was prompting me to switch back to max conversions saying there was enough conversion data for the campaign to work but I tried again (switching to max conversions with no target CPA) and... nothing. No impressions.
I'm so confused and worried because we're essentially paying for empty clicks even though our keywords + ads + landing page are all very closely aligned. (using phrase match, no broad or exact)
And because previously we've had conversions in the campaign.
For reference we're targeting the entire US, no policy violations, there's plenty of search volume, and there's no cap on the target CPA (unchecked).
I don't know how else I could nurture this campaign to get impression and therefore conversions at this point. Targeting is broad and there's no chains on what google can get a conversion at.
What are your guy's thoughts?