Free Bombas socks this Friday!
Free socks this Friday!! Per Axios: A cult favorite sock company is opening its first D.C. store this week.
Why it matters: Bombas — which also makes items like slippers, underwear, and T-shirts — began opening its first brick-and-mortar stores last year after a decade of direct-to-consumer business.
- The company started as a "Shark Tank" pitch and is now the show's most successful brand.
- And every Bombas sale contributes to the company's mission of donating clothes to people experiencing homelessness.
State of play: The brand's new store launches in Georgetown on Friday — and it will be the largest yet, with all the company's products for sale, per a spokesperson.
- Plus: The first 150 customers will get a free pair of crab socks.
If you go: 1400 Wisconsin Avenue, Northwest