Some backstory: I’m in my early 40s and recently became disabled due to chronic illness. Long story short; Some days I feel like I’m stuck in the body of an 80 year old, dealing with ongoing joint pain and chronic migraine etc. Brain fog has been a big part of my daily life as well the past few years, a period where nothing really seemed to work.
Instead of giving up, I’m trying to build a photography business at a pace my body can handle. I’m aiming high and focusing on things I think will be genuinely fun to shoot. For now that means motorsport and football and also some portrait sessions.
The name I’ve chosen for my photography business, Brainfog Photography, comes directly from the brain fog that completely changed the life I used to know. The phoenix in the logo represents rising back up again, and photography is my way of doing that.
I’ve been sketching ideas by hand and then used AI to turn them into digital concepts. What you see here is an early result.
One direction is based on a BF monogram combined with a phoenix. The other shows a phoenix rising out of a camera.
My goal is a bold, masculine, high impact logo that works on reflective vests, clothing and as a watermark on photos. It should feel like action, precision and energy.
I would really appreciate honest feedback. Does this work. Which direction is stronger. What would you change or simplify. Am I on the right track or should I completely redesign my logo?
Thanks a lot 🙌