u/Bruynson

Has anyone seen agencies use page views as a “conversion” in Google Ads?

I’m working with an agency that set up a conversion event that’s basically just a page view, mainly for awareness campaigns. Their explanation is that when users navigate to this page from the landing page, it helps tie campaigns to on-site engagement and filters out bots.

My thought is that it achieves the opposite. Google Ads will optimize for the most efficient traffic that will visit that page (the conversion), which will likely be bots.

This feels off to me.