A few Amazon FBA questions — would appreciate advice from experienced sellers
I’m currently learning Amazon FBA and came across a few things I’m still confused about:
If we get approval to sell a particular brand, can we source that same product from Alibaba/another manufacturer, or do we need to keep buying inventory directly from the approved brand/distributor?
For a new seller with 0 reviews, how does Buy Box work? If established sellers already have lots of reviews and sales history, how can a new seller realistically win the Buy Box?
Suppose I’m approved to sell a brand and I run Amazon PPC ads for that product, but another seller currently has the Buy Box. If a customer clicks my ad and purchases, does the sale go to me or the seller who has the Buy Box?
Would really appreciate a clear explanation, especially from sellers who have actually dealt with this. Thanks!