Is 'speed-to-cart' in the promotional products the most important factor these days?
We caught this really long-tail search in our google analytics that sounded like a manifesto from a frustrated marketing manager.
In the long set of keywords they say '— if the process takes more than 15 minutes they go to amazon instead.' They are talking about the promotional products online buying experience.
curious:
If you are a buyer of promotional products for your business, how important is speed to cart?
If you are a distributor of promotional products, is speed to cart what you think businesses in the industry should be optimizing for?
u/BusinessBoosters — 15 hours ago