I think LinkedIn is basically a very large room where everyone is pretending they just happened to bump into each other
“Hey John, loved your thoughts on B2B growth.”
No you didn’t.
You found John 14 seconds ago and his thoughts on B2B growth were terrible.
I know this because I spent months building OutreachGenie, which is software for helping people automate this deeply normal human ritual.
At some point while testing it I had three LinkedIn accounts talking to strangers at the same time and realized I had basically built a small digital sales cult.
Anyway it works.
I’m still deciding whether that makes things better or worse.