I'm pissed, I love using Tom's toothpaste. I think it's tasty and gets the job done so well with a little glob of simple ingredient paste. Got a 2 pack a couple weeks ago that says "new great taste!"... Looked at the ingredients to see what this new taste might be and the only difference between the old paste and the new was 2 or 3 ingredients LESS. Well I wish I kept my previous tube to know the ingredients.. because this sh*t completely disintegrates in my mouth within seconds of brushing now. Doesn't even matter the size of my glob! Whatever they removed has caused the paste to melt almost immediately on contact.
It's shrinkflation bc going to have to use more product to get the job done = purchase more toothpaste in a shorter amount of time than originally.
Thanks for reading my quick dumb rant