u/CheetahsNeverProsper

Looking at yesterday’s results and… hoo boy. LARGE spikes up YoY that break trends we’ve been seeing. We spend a fair bit (retail goods vertical) and had already prepped for this change by adjusting targets to actual performance etc. etc.

I had a pet theory that this would happen; Google suddenly making less “valuable” conversions worth as much as the more valuable ones would inherently bring more accounts into these auctions, raising CPCs. Seems like I may be right.

I usually hate the “curious if anyone else is blah blah” AI engagement bait, but I’m actually interested if we’re on an island or I’m right and Google just popped champagne at 8am in Mountain View.