lattafa/afnan/armaf/french avenue get all the hype... has riiffs quietly caught up or nah?
feel like RiiFFS would've been an afterthought in this conversation a year ago but lately i keep seeing them pop up next to the usual names
Lattafa
Afnan
Armaf
French Avenue
and not just one random bottle either.
Freeze got people talking, Freeze in Flames followed it, then i've been seeing Memento / Seasons stuff / Taif etc come up too.
not saying RiiFFS suddenly clears everybody lol
but it feels like they're not just competing on “cheap + lasts forever” anymore.
the more interesting question is quality now.
blend
opening harshness
performance
bottle/presentation
actually doing something different vs cloning 1:1
price
French Avenue still feels like the polished one to me. Afnan has the performance reputation. Armaf has obvious heavy hitters. Lattafa has like 900 fragrances for every human emotion possible 💀
but RiiFFS suddenly feels like it belongs in the same conversation instead of being the random fifth name.
if we're judging recent releases only, has RiiFFS actually caught up?
not asking for house fanboy rankings either. curious what they're still behind on.