Starting a fragrance discounter — best sellers to stock?
Hey fragrance community,
I’m planning to start a small online fragrance discounter and I want to stock the right stuff from day one.
I’d love your input on what fragrances are currently:
- Best everyday sellers (high demand, good margins)
- Niche / hyped bottles that move fast
- Hidden gems or underrated performers
- Safe, reliable crowd-pleasers
Target audience would be mostly men (but open to unisex/women’s too), who love fresh, woody, sweet, and versatile scents. Also interested in trending Middle Eastern brands, luxury niche, etc.
Looking for recommendations on top 10-15 bottles/brands to prioritize when starting out.
Thanks in advance!