The Former Nike/Jordan Designer Who Revived an HBCU and Built a Sneaker Design Pipeline..🤔🇺🇸
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Most people don’t realize one of the most influential sneaker designers in the world is running an HBCU in Detroit — and teaching students how to design shoes at a professional level.
I’m talking about D’Wayne Edwards, former Jordan Brand design director, and the founder of Pensole Lewis College of Business & Design.
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Who he is
• Former Jordan Brand design director
• Worked on shoes for MJ, Carmelo, Jeter, Snoop, Dr. Dre
• 30+ years in the footwear industry
• One of the few Black designers to ever lead at Jordan Brand
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What he did for the HBCU
Pensole Lewis College (PLC Detroit) used to be Lewis College of Business — Michigan’s only HBCU. It closed in 2013.
Edwards brought it back to life and turned it into a footwear + product design HBCU, backed by major brands.
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Why it matters
This is the first HBCU built around sneaker design and product creation.
Students get hands‑on training in:
• Footwear design
• Color/materials
• Branding
• Manufacturing
• Product storytelling
They’re learning from someone who literally designed Jordans.
---🥷
Industry partnerships
PLC Detroit works directly with:
• Nike
• Jordan Brand
• Adidas
• New Balance
• Foot Locker
• PENSOLE Academy
These aren’t “guest speaker” partnerships — students get real projects, real mentorship, and real job pipelines.
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Why this is huge for HBCUs
HBCUs rarely get access to high‑level design industries. Edwards created a lane where:
• Black designers can enter footwear at scale
• Students get direct access to billion‑dollar brands
• Detroit becomes a sneaker‑innovation hub
• An HBCU becomes a pipeline into Jordan Brand and Nike
This is one of the most unique HBCU success stories happening right now.
---🥷
Bottom line
A former Jordan designer didn’t just teach at an HBCU — he rebuilt one, and turned it into the country’s only sneaker‑design college.
It’s one of the most forward‑thinking moves in HBCU history.
---🥷
What he did for the HBCU
Pensole Lewis College (PLC Detroit) used to be Lewis College of Business — Michigan’s only HBCU. It closed in 2013.
Edwards brought it back to life and turned it into a footwear + product design HBCU, backed by major brands.
---🥷
Why it matters
This is the first HBCU built around sneaker design and product creation.
Students get hands‑on training in:
• Footwear design
• Color/materials
• Branding
• Manufacturing
• Product storytelling
They’re learning from someone who literally designed Jordans.
---🥷
Industry partnerships
PLC Detroit works directly with:
• Nike
• Jordan Brand
• Adidas
• New Balance
• Foot Locker
• PENSOLE Academy
These aren’t “guest speaker” partnerships — students get real projects, real mentorship, and real job pipelines.
---🥷
Why this is huge for HBCUs
HBCUs rarely get access to high‑level design industries. Edwards created a lane where:
• Black designers can enter footwear at scale
• Students get direct access to billion‑dollar brands
• Detroit becomes a sneaker‑innovation hub
• An HBCU becomes a pipeline into Jordan Brand and Nike
This is one of the most unique HBCU success stories happening right now.
---🥷
Bottom line
A former Jordan designer didn’t just teach at an HBCU — he rebuilt one, and turned it into the country’s only sneaker‑design college.
It’s one of the most forward‑thinking moves in HBCU history.