u/Classic-Luck-9837

I’m building a B2B SaaS for a specific niche within field services. I have access to a business owner in that niche who can test it and provide feedback.

I’m keeping the exact niche private for now, but some of the core functionality could also be useful to other service businesses.

Would you focus the product and marketing entirely on that one niche until you get traction, or build for a broader audience from the beginning?

I see the benefit of solving one industry’s problems really well, but I’m wondering whether I’m limiting the potential too early.

For anyone who’s faced this decision, what convinced you to stay narrow or expand? Would love to hear actual experiences.