Would Really appreciate your Advice, Thank you!
I'm finishing my engineering undergrad and I'm at a weird crossroads.
Since 2021, I've picked up a handful of paid projects locally and internationally. I've worked as a developer, designer, video editor, and even helped with content strategy. Nothing huge, but enough to know how client work operates and that I can deliver.
The problem is that almost everything I look at now feels commoditized.
Websites are cheap. Design is cheap. Editing is cheap. AI is making everything even cheaper.
Every niche seems saturated with agencies, freelancers, and people promising the world for $99.
I'm not looking for a job.
I'm trying to figure out what business model or service businesses genuinely struggle to find competent people for.
If you own a business or regularly hire freelancers/agencies:
What is something you happily pay for because good people are genuinely hard to find?
Not trends. Not "learn AI." Not hypothetical opportunities.
What are businesses actually spending money on repeatedly today?
For context, I never built a portfolio because I never planned on turning freelancing into a business. I just took opportunities when they came. Now I'm considering building something long-term, but I'm struggling to see where real demand exists versus where people are just making content about opportunities.
I'd appreciate honest answers from people on the buying side.