Hiring help: Google Ads campaigns ketamine clinics/mental health
I help manage Google Ads for a ketamine clinic that treats mental health and we are currently looking to replace our ad agency. I need someone who has actual experience in advertising ketamine on google ads as it has proven to be extremely difficult over the past 3 years.
Right now I am seeing high-intent keyword traffic (strong CTR, good impression share) but conversions have dropped off sharply month-over-month despite steady spend. Last month was by far our worst month in a while, it seems like something has changed as we had a very strong April/early May. Our current ad agency doesn't seem to know what the problem is but we have not had a single convert in ~2 weeks so something is wrong and I need help figuring out what it is.
Feel free to comment or DM with relevant experience. I really need help from someone who can diagnose what's broken and help me manage our campaigns. Open to discussing scope/budget once we connect.