Hey everyone.
It has been a little while since this one came around.
I have found it super useful and wanted to bring it up again.
LinkedIn Ads, prequalifying an audience with video, and then sending message ads to your qualified audience, with your offer.
Example: you have a 5 minute video explainer for your Saas.
Run a video campaign (awareness) and build a few staggered audiences based on % of watch time.
Higher watch time = more engaged audience, but you'll need 300+ to use the audience. Ideally you can build a decent sized audience of 90something% watchers.
Depending on the content, you might decide that a good prospect is defined from watch time shorter than this. That's up to you.
The purpose is to create an audience based on video watch time, who will now be 'warm' to your offer.
Then you can send them a DM through the Message Ads campaign type, super cheap. Be personable, reference your video.
This is way better than running lead ads straight to the same audience thousands of other people have also defined for targeting. You know the ones I mean.
I had call with a LinkedIn rep recently and we were looking at an audience breakdown, decision makers in x y and z industries over 200 employees, she told me that there were 29 thousand other campaigns currently competing for this audience / campaign type combination.
So... yea. Do something different or wait in line behind 28,999 other ads.
DMs open.