Clay, Seamless and Clari all moved into the layer next door in the same week
i track vendor moves for a weekly thing I write, and this week three of them lined up in a way I hadnt seen before.
Clay shipped Workflows, which is orchestration. Seamless shipped AI Smart Fields, which is enrichment-by-prompt, basically Claygent's primitive in an incumbent. Clari announced a partnership that puts an agent on inbound replies and points legacy email customers at a migration guide.
Three companies, same week, each one moving into the layer next to it.
Then Seismic and Highspot closed their merger on Monday. 2,500 customers, 3.5M users, one company under the Seismic name.
So it's running two directions at once. Layers absorbing adjacent layers, and peers merging into each other. either way the number of indy vendors in your stack goes down.
The part I keep chewing on: if your glue lives in n8n or Zapier, the company that owns your data is now also selling glue. And the feature you picked a vendor for last year is turning into a checkbox on somebody bigger's roadmap.
Which of your tools that you really care about (!) do you think gets absorbed next?