r/gtmengineering

How do you find new clients?

Title basically. I don't see a need for GTM engineering as a separate role in an organisation. Just because someone can wire in a few tools, prompt LLMs, source/clean data, and build tools doesn't mean there's a requirement for a new role like this.

Don't agree with me? Please, I'd love to be proven wrong because I work as a GTM Engineer, and this isn't an impulsive realisation.

The models are improving so rapidly, with large enough context windows, that existing roles will have powerful capabilities rather than needing a GTMe.

Outbound, Marketing, AE, or Product teams will have a kind of enhanced capability to do what a GTMe does today, with much better context and expertise.

So it's better to focus on being a really good SDR, a really good marketer, a really good demand gen guy, or a really good closer than to shift to GTMe, where, in a couple of years, this job will be a disguised form of employment.

I am looking to compile a list of good open source projects or agent skills, and plugins to help SaaS founders (especially those bootstrapped) with their GTM, marketing and distribution challenges. Once I get a few I'll post a consolidated list on GH.

What do you use?

I'm not sure if this is going to work but honestly getting a bit tired of going through the journey on my own. I spent over a decade in Marketing and Business Development roles for software, ITES, B2B Saas and decided to take the plunge to venture on my own. I'm still in early stages setting this up.

I'm keen on building in public and I've been doing some of that so if you have an appetite for doing this then we would be a great fit. Maybe even do a podcast together? I don't know.

I see my role being doing most if not all of the selling, have lots of connections in this space and happy to be the face that people see and do the outreach as well. I know what works (or at least what HAS worked) for the types of businesses I mentioned but we live in a very fast changing world so I do not want to lean too much into my past but rather actively learn what is working today for the kind of AI and digitally native businesses people are building today.

You can be anywhere in the world and it wouldn't matter - I intend to serve clients across the world anyway. If this is something you'd like to explore together, I'm happy to chat and understand if there are some common synergies.

You'll own:
- List building, enrichment, and verification
- Email infrastructure, deliverability, and copy testing
- LinkedIn sequences
- Routing replies and call-ready leads to SDRs, fast and clean
- The numbers: replies, meetings, and what's working by segment

You've done it before:
- Smartlead, Instantly, or Email Bison at 50k+ sends/month
- Clay, Apollo, or your own data pipeline
- Real numbers from campaigns you ran
- Strong base and uncapped potential. Path to lead the GTM team.

To apply: DM me one campaign you built, with the ICP, a sample email, and the results. No résumés.

https://preview.redd.it/r9vht8ya7wsh1.png?width=1380&format=png&auto=webp&s=0db33e4cff2b7a83159b5288ba975e5b20d99059

Every company has this challenge - how do you prospect in GDPR strict countries? What are the consequences? What are the trade offs?

I couldn't answer these questions until I found Nicolas Schell who runs Scalantec, a boutique AI GTM & RevOps agency in Berlin, Germany.

AMA is today (Thursday, Oct 1, 2026) from 2:30-3:30PM EST.

Recaps & insights will drop on GTM Engineering Newsletter. Recent summaries:

• How Clay builds GTM systems at Clay (from Clay's internal GTM Engineer)
• How to start a $1M AI GTM agency (from a former RevOps VP)

Disclaimer: this AMA is for general information only and isn't legal advice. Views are the guest's own, not Clay's, so talk to your own lawyer about how the rules apply to your situation.

I’m trying to understand the difference between sales and GTM engineering, and I think I may be oversimplifying both.

From what I understand, a traditional sales role is mainly about operating an existing sales motion such as prospecting, cold calling, qualifying, following up, booking meetings, and eventually moving toward closing etc

Whereas GTM engineering seems more focused on building or improving the system behind that motion like using tools, data, signals, enrichment, automation, lead/account lists, workflows, etc.

So are both essentially “working within a system,” just at different levels?

For people actually working in these roles:

What does an SDR actually own vs. just operate?

What does a GTM engineer actually build/own?

Where does the line between “doing sales” and “building the sales system” really sit?

And how much technical knowledge is actually needed for GTM engineering?

Is this gonna change the structure of sales or just a trend?

Good day. I’m currently about to start learning AI Workflow Automation and then after GTM Engineering. I’m currently on the waitlist for Clay’s AlphaForge. I want to know the free resources I can use to learn Clay from beginner to intermediate. Guided project resources too will be useful. I await all your responses and suggestions.