Your outbound agency charges ₹2L/month. The actual tool stack underneath costs ₹30–40K. Here's the math they don't show you.
Disclosure: I sell a course on running this in-house. I also ran an agency before this, so I know how the pricing actually works.
Most agencies charging ₹1.5–3L/month for "outbound as a service" are running this stack underneath:
- ~50 domains (one-time, ~₹15K/year)
- ~150 inboxes via Google Workspace or alternatives (~₹15K/month)
- Sending tool — Instantly or Smartlead (~₹8–12K/month)
- Enrichment — Clay, Apollo, Findymail (~₹5–10K/month if optimised)
- Their actual labour: usually 1 person, sometimes part-time
Real monthly cost: ~₹30–40K. You're being charged 4–5x.
That's not even the worst part. The worst part is they own the domains, the warmup history, the sequences, and the prospect data. The day you stop paying, you stop existing — there's nothing to take with you. Try asking your current agency to hand over the domains. Watch what happens.
What in-house actually needs:
- The 4-stage system (lead discovery → AI personalisation → inbox infra → auto-qualification)
- Make.com or n8n workflows that run 24/7 without you (importable, not built from scratch)
- One person ~2 hours/day to monitor replies and book calls
Most "I tried outbound and it didn't work" stories I see are people who bought Apollo, opened Instantly, and gave up at step 3 of 4. Not because outbound doesn't work — because nobody handed them a system.
Course is ₹7,999 + GST one-time, lifetime access, 30-day refund if you complete it and feel it wasn't worth it. 1,100+ students, ~7,800 meetings booked between them so far.
If you'd rather keep paying the agency, also fine. But at least ask for SPF/DKIM/DMARC configs and domain ownership at your next renewal. See what they say.