u/Confident_Total1676

Hey guys,

I’ve saved up a bit of money and I’m seriously thinking about installing solar at home.

I’m based in Moratuwa by the way.

Wanted to know your experiences with solar in Sri Lanka. Was it worth it? How much did your electricity bill reduce? Any issues with CEB or maintenance?

Also, are there any companies you’d genuinely recommend based on your experience?

Another reason I’m considering this is because I’m thinking of moving to an EV in around 2 years, so I feel like this might be a good long-term investment.

Would really appreciate any advice, recommendations, things to avoid, or general thoughts. Thanks!

If you’re running app campaigns and confused about which Maximize Conversions strategy to use, here’s a simple way to think about it:

• Maximize Installs → Best when your goal is scale. Focuses on getting the highest number of users, not necessarily quality.
• Maximize In-App Actions → Use this when you care about user behavior (signups, purchases, etc.). Works well when tracking is limited (like iOS).
• Maximize Conversion Value → Ideal when you want to maximize revenue, not just volume.

One important thing people miss — these strategies rely heavily on data + budget to perform well, and there’s always a learning phase before things stabilize.

Simple rule:
Start with installs → move to actions → then optimize for value as you scale.

Curious how others here structure this progression

Just finished digging through a pretty massive mobile UA report covering Q4 2025, and the main takeaway is pretty brutal for performance marketers:

We’re paying more than ever — but performance isn’t improving.

Some of the biggest insights:

1. iOS got insanely expensive

• iOS CPI jumped 44% QoQ (from $6.31 → $9.11)
• The biggest CPI spike in over a year
• Caused by heavy competition for limited high-value inventory

Meanwhile…

2. Android stayed relatively stable

• Android CPI only increased ~8% ($0.63 → $0.68)
• Huge supply of inventory kept costs controlled

So the usual dynamic got even stronger:

• Android = scale & cheap installs
• iOS = revenue & high LTV

In many verticals:

• Android delivers 80–90% of installs
• iOS still drives 70–90% of revenue

3. Q4 growth was very selective

Advertisers didn’t expand everywhere — they focused on categories that consistently monetize.

Winners:

• Gaming
• On-Demand
• Health & Fitness

Budgets pulled back from:

• Utilities
• Education
• Ecommerce

4. Markets that absorbed the most budget

• Tier 1 East +25% QoQ
• United States +17% QoQ

Advertisers clearly leaned into markets with predictable monetization, not cheap reach.

5. ATT still isn’t improving

ATT opt-in rate:

• Q3: 9%
• Q4: 8%

So the reality hasn’t changed:

Success in 2025/2026 depends on

• modeling
• aggregated signals
• post-IDFA measurement

—not hoping users suddenly opt in.

6. Global performance metrics actually softened

Even though advertisers spent more:

• CPI ↑ 8.4%
• CPM ↑ 4.6%
• CTR ↓ 1.3%
• IPM ↓ 3.5%

Basically more competition, same inventory, weaker engagement.

7. UA alone isn’t enough anymore

One trend that stood out:

Retargeting is becoming essential.

Why?

• UA CAC keeps rising
• Retargeting converts far better
• Re-engaged users increase LTV

Some teams are even experimenting with day 4–5 retargeting windows in competitive verticals to stop churn before competitors grab users.

8. CTV is quietly becoming a performance channel

Not just branding anymore.

Some advertisers are reporting:

• 55% lower CAC vs paid social
• $1.52 incremental revenue per $1 spent
• 300–400%+ ROAS when combined with CRM audiences

Still early days, but it’s getting real attention heading into 2026.

Big takeaway:

Mobile marketing is entering a phase where:

• Cheap growth is disappearing
• Efficiency matters more than scale
• iOS users are extremely valuable (but brutally expensive)

So the strategy becomes:

• Scale on Android
• Monetize on iOS
• Protect LTV with retargeting