I have a niche property (a campground for RVs) in a small city, and my SEO is awful.
I'm sure you hear this a lot, but if I was able to rank higher when searching "Campground in X" (Large city nearby, or even just the state name), I know it would make a big difference for revenue.
I recently began studying what I can do. The property is located in a lower population state, and the good news is the competition on Google isn't all that great, or at least I don't think they have impressive Google Business profiles, or websites. So I think I can outwork them on this. My wix website is outdated, so my friend who makes websites made me a very nice website. It has a nice user interface for reserving spots, extending stays, and so customers will be interacting with it a lot. Which can only help. We will begin asking for Google Reviews, and I will be uploading more photos of the property myself multiple times a year... After that, I'm struggling to think of what else to do. Some ideas:
- New website may need better SEO components, which I can ask my friend about adding.
- Focus on customer reviews and customer interactions of the website should help.
- From what I'm gathering... I should be aiming to build out backlinks.
Something I'm learning is that being located in a small city that people don't search on Google, significantly reduces the chances of showing up in their search. No matter how close your location is to the city they did search. I've heard people creating "Offices" in the larger city, seems frowned on. I've heard about expanding the territory as much as possible on the Google Business page, but I think they are limiting that tool.
I sincerely appreciate any thoughts on this or recommendations. :) I will continue studying