u/ConstantinopleXI

everyone talks about acquisition but keeping customers is where the math actually works. been running subscriptions for a couple years now and i've tried the obvious stuff - cancellation discounts, skip/pause options, better emails.

some worked, some didn't. curious what's actually moved the needle for others. not looking for theory, just what's worked in practice

tried a bunch of stuff over the years that sounded smart at the time. exit intent popups, sms campaigns, influencer seeding, most of it did nothing or wasn't worth the effort.

curious what others have tried that looked good on paper but flopped in practice.

feel like most advice is about adding stuff - new tools, new channels, new tactics. but the biggest wins for me lately have been from cutting things that weren't working and simplifying.

curious if anyone else has had that experience. what did you stop doing that turned out to be the right call?