u/Cool_Cell5202

I'm an engineer turned founder, knew nothing about growth. Irregular posting, unengaging videos with no hook, and burnt money paying actors (it worked somewhat, but the ROI was net negative).

Here's what I fixed: I properly understood viral content structure - visual/verbal hooks (lead with emotion, conflict, pattern breaking visuals), frequent cuts, strong storytelling. For ads specifically try multiple variations, hooks, CTA etc. Started posting consistently (way easier with AI), and started using AI to create videos. 

Some say it looks fake and inauthentic. Honestly, that's a judgment call you have to make for yourself. But apply the viral formula, polish your video, and it just works. It's a myth that AI content doesn't perform. Most of your audience isn't sitting there nitpicking, and the ones who are weren't going to buy from you anyway. Real buyers look at content through a problem-solving lens.

Framework for never running out of content ideas

1. Watch a lot of viral videos in your niche and nearby niches. Break them down into repeatable formulas.
2. Understand your audience's pain points and convert them into relatable stories.
3. Create multiple basic skeletons, then generate sub-variations using AI. Build the core story first, then work backwards to the hook and how it flows visually.

Tried these along the way. These all look like AI video generators on the surface, but they're built very differently. There's no one-size-fits-all, you'll have to figure out what fits your workflow.

Arcads - The most hyped one out there, but it's essentially a manual DIY platform. You bring your own script, plan every cut, write detailed prompts, generate frames, iterate, then export and edit yourself. Great if you're an expert who wants maximum control and top-tier quality, but it was too time-consuming for me and not meaningfully different from just using Higgsfield or OpenArt.

Lumafly - Built for simplicity and speed while maintaining a solid balance of quality and creative control. Show up with your branded assets and a rough marketing idea - no detailed prompts needed, and you get a fully edited video, ready to go live. And it's not limited in what it can produce: multiple characters, scenes, b-rolls, image and text overlays - whatever the ad needs. This is the one I stuck with because I can't spend more than 10–20 minutes on a single creative.

Creatify - The simplest of the three, basically one click. But the default output quality is poor: templated, sloppy, no multi-scene or multi-character support, no b-rolls, no image overlays. Fine for basic 8-second ads on a tight budget, nothing more. They've recently added a node-based workflow editor (similar to ComfyUI and Arcads's editor) which gives you more control, but then you're back to DIY territory - complicated, time-consuming, and defeats the point of picking a simpler tool.

Hope this helps. All the best! 

I'm an engineer turned founder, knew nothing about growth. Irregular posting, unengaging videos with no hook, and burnt money paying actors (it worked somewhat, but the ROI was net negative).

Here's what I fixed: I properly understood viral content structure - visual/verbal hooks (lead with emotion, conflict, pattern breaking visuals), frequent cuts, strong storytelling. For ads specifically try multiple variations, hooks, CTA etc. Started posting consistently (way easier with AI), and started using AI to create videos. 

Some say it looks fake and inauthentic. Honestly, that's a judgment call you have to make for yourself. But apply the viral formula, polish your video, and it just works. It's a myth that AI content doesn't perform. Most of your audience isn't sitting there nitpicking, and the ones who are weren't going to buy from you anyway. Real buyers look at content through a problem-solving lens.

Framework for never running out of content ideas

1. Watch a lot of viral videos in your niche and nearby niches. Break them down into repeatable formulas.
2. Understand your audience's pain points and convert them into relatable stories.
3. Create multiple basic skeletons, then generate sub-variations using AI. Build the core story first, then work backwards to the hook and how it flows visually.

Tried these along the way. These all look like AI video generators on the surface, but they're built very differently. There's no one-size-fits-all, you'll have to figure out what fits your workflow.

Arcads - The most hyped one out there, but it's essentially a manual DIY platform. You bring your own script, plan every cut, write detailed prompts, generate frames, iterate, then export and edit yourself. Great if you're an expert who wants maximum control and top-tier quality, but it was too time-consuming for me and not meaningfully different from just using Higgsfield or OpenArt.

Lumafly - Built for simplicity and speed while maintaining a solid balance of quality and creative control. Show up with your branded assets and a rough marketing idea - no detailed prompts needed, and you get a fully edited video, ready to go live. And it's not limited in what it can produce: multiple characters, scenes, b-rolls, image and text overlays - whatever the ad needs. This is the one I stuck with because I can't spend more than 10–20 minutes on a single creative.

Creatify - The simplest of the three, basically one click. But the default output quality is poor: templated, sloppy, no multi-scene or multi-character support, no b-rolls, no image overlays. Fine for basic 8-second ads on a tight budget, nothing more. They've recently added a node-based workflow editor (similar to ComfyUI and Arcads's editor) which gives you more control, but then you're back to DIY territory - complicated, time-consuming, and defeats the point of picking a simpler tool.

Hope this helps. All the best! 

I'm an engineer turned founder, knew nothing about growth. Irregular posting, unengaging videos with no hook, and burnt money paying actors (it worked somewhat, but the ROI was net negative).

Here's what I fixed: I properly understood viral content structure - visual/verbal hooks (lead with emotion, conflict, pattern breaking visuals), frequent cuts, strong storytelling. For ads specifically try multiple variations, hooks, CTA etc. Started posting consistently (way easier with AI), and started using AI to create videos. 

Some say it looks fake and inauthentic. Honestly, that's a judgment call you have to make for yourself. But apply the viral formula, polish your video, and it just works. It's a myth that AI content doesn't perform. Most of your audience isn't sitting there nitpicking, and the ones who are weren't going to buy from you anyway. Real buyers look at content through a problem-solving lens.

Framework for never running out of content ideas

1. Watch a lot of viral videos in your niche and nearby niches. Break them down into repeatable formulas.
2. Understand your audience's pain points and convert them into relatable stories.
3. Create multiple basic skeletons, then generate sub-variations using AI. Build the core story first, then work backwards to the hook and how it flows visually.

Tried these along the way. These all look like AI video generators on the surface, but they're built very differently. There's no one-size-fits-all, you'll have to figure out what fits your workflow.

Arcads - The most hyped one out there, but it's essentially a manual DIY platform. You bring your own script, plan every cut, write detailed prompts, generate frames, iterate, then export and edit yourself. Great if you're an expert who wants maximum control and top-tier quality, but it was too time-consuming for me and not meaningfully different from just using Higgsfield or OpenArt.

Lumafly - Built for simplicity and speed while maintaining a solid balance of quality and creative control. Show up with your branded assets and a rough marketing idea - no detailed prompts needed, and you get a fully edited video, ready to go live. And it's not limited in what it can produce: multiple characters, scenes, b-rolls, image and text overlays - whatever the ad needs. This is the one I stuck with because I can't spend more than 10-20 minutes on a single creative.

Creatify - The simplest of the three, basically one click. But the default output quality is poor: templated, sloppy, no multi-scene or multi-character support, no b-rolls, no image overlays. Fine for basic 8-second ads on a tight budget, nothing more. They've recently added a node-based workflow editor (similar to ComfyUI and Arcads's editor) which gives you more control, but then you're back to DIY territory - complicated, time-consuming, and defeats the point of picking a simpler tool.

Hope this helps. All the best! 

I'm an engineer turned founder, knew nothing about growth. Irregular posting, unengaging videos with no hook, and burnt money paying actors (it worked somewhat, but the ROI was net negative).

Here's what I fixed: I properly understood viral content structure - visual/verbal hooks (lead with emotion, conflict, pattern breaking visuals), frequent cuts, strong storytelling. For ads specifically try multiple variations, hooks, CTA etc. Started posting consistently (way easier with AI), and started using AI to create videos. 

Some say it looks fake and inauthentic. Honestly, that's a judgment call you have to make for yourself. But apply the viral formula, polish your video, and it just works. It's a myth that AI content doesn't perform. Most of your audience isn't sitting there nitpicking, and the ones who are weren't going to buy from you anyway. Real buyers look at content through a problem-solving lens.

Framework for never running out of content ideas

1. Watch a lot of viral videos in your niche and nearby niches. Break them down into repeatable formulas.
2. Understand your audience's pain points and convert them into relatable stories.
3. Create multiple basic skeletons, then generate sub-variations using AI. Build the core story first, then work backwards to the hook and how it flows visually.

Tried these along the way. These all look like AI video generators on the surface, but they're built very differently. There's no one-size-fits-all, you'll have to figure out what fits your workflow.

Arcads - The most hyped one out there, but it's essentially a manual DIY platform. You bring your own script, plan every cut, write detailed prompts, generate frames, iterate, then export and edit yourself. Great if you're an expert who wants maximum control and top-tier quality, but it was too time-consuming for me and not meaningfully different from just using Higgsfield or OpenArt.

Lumafly - Built for simplicity and speed while maintaining a solid balance of quality and creative control. Show up with your branded assets and a rough marketing idea - no detailed prompts needed, and you get a fully edited video, ready to go live. And it's not limited in what it can produce: multiple characters, scenes, b-rolls, image and text overlays - whatever the ad needs. This is the one I stuck with because I can't spend more than 10–20 minutes on a single creative.

Creatify - The simplest of the three, basically one click. But the default output quality is poor: templated, sloppy, no multi-scene or multi-character support, no b-rolls, no image overlays. Fine for basic 8-second ads on a tight budget, nothing more. They've recently added a node-based workflow editor (similar to ComfyUI and Arcads's editor) which gives you more control, but then you're back to DIY territory - complicated, time-consuming, and defeats the point of picking a simpler tool.

Hope this helps. All the best! 

Posting engaging short-form content regularly is one of the best ways for small businesses to grow. But we all know that its easier said than done. Its often a tradeoff between time and money.

AI video generation tools started out with the promise of solving this issue but ended up being too complicated and time taking themselves. You need to be an expert on how to work with different types of AI video models.

So I built a tool that makes high quality AI Ad/ short form content creation simple, extremely fast and you don't have to be an expert. You still get all the creative freedom to execute any idea imaginable. I'm currently looking for some beta testers and folks who can share feedback on the product. Would love to share access with some free credits.