u/CoralBegonia347

I’ve been seeing more companies talk about AI discoverability lately, especially with tools like ChatGPT, Gemini, and Perplexity becoming more common for search and recommendations.

It feels like brands are starting to care less about just ranking on Google and more about whether AI tools actually mention them when people ask questions in their niche.

Because of that, I’ve noticed a lot of new agencies popping up around AI visibility, GEO, and AI search optimization. Some seem more focused on content and SEO, while others talk more about brand mentions, entity building, and AI citations.

It’s not just about ranking anymore it’s about whether AI engines can actually understand, trust, and cite your content in their responses.

What I’m noticing is that a lot of brands are still writing the same way they did for traditional SEO, which might be one of the biggest mistakes. Things like unclear structure, lack of direct answers, weak authority signals, or content that’s hard for AI to extract from can quietly kill your chances of being mentioned.

And even though traffic from AI-driven search can be lower, it feels more qualified people already know you before they even click because you’ve been surfaced in an answer.

Curious has anyone here started auditing their content based on what might hurt AI visibility, not just what helps it?