A recent report found a publisher placing sponsored FAQ-style messages in the AI-readable version of its pages, even though human visitors could not see them.

Perplexity blocked the content from influencing its search index and warned that similar practices could affect a publisher’s trust score.

That is an extreme example, but it points to a broader content challenge.

Content now has to be easy for AI systems to understand without becoming mechanical or difficult for people to read.

For those creating content now, what does your actual workflow look like for making the same piece easy for AI systems to understand while keeping it useful and natural for human readers?

What practices have genuinely helped you balance both?

What strategies do you think will matter most for getting a brand mentioned in AI-generated answers?

This is starting to frustrate me a lot. As someone with years of experience in SEO, im unfortunately really struggling playing by the new rules of aeo, ai overviews etc.

Some of my pages do fine in regular search. Not amazing, but fine. Yet when I look at AI Overviews, it feels like the site does not even exist.

What’s confusing is that the site is not brand new. It has decent content and links and it also has enough history that I expected at least something.

AI Overviews are still something difficult to break into, and i feek w modern search people probably dont even read past the gemini overview on google.

If you have actually gotten a site into AI Overviews, what changed first?

I built a small tool for myself while running a project with AI as a non-developer, and I'd like a few people to try it before I take it further.

The problem it addresses: every new session with an AI coding assistant, you end up re-explaining context, and things quietly drift without you noticing (naming, structure, skipped tests...). Without a project management or dev background, it's hard to know what to watch for.

The tool generates a project charter and feeds it back to the AI automatically at the start of each session, so you're not starting from scratch every time.

I'm looking for 5-10 people — non-developers, already running a project with an AI coding tool or about to start one — willing to actually use it on their real project over a few sessions and tell me honestly what worked and what didn't. It's free, and this is genuinely about learning whether it's useful, not a launch.

If that's you, reply here or DM me and I'll get you set up.

Been building an AI agent for SEO and AEO for the last few months. It crawls and indexes your site, and pulls in Search Console, Google Trends and competitor data.

What it does right now:

- Keyword research, but it checks what you already rank for first, so it doesn't tell you to write a post that competes with your own page

- Query coverage: the questions people ask Google and ChatGPT, and whether you have a page that answers them

- Competitor gap analysis

- Technical audit (page structure, broken and orphaned links, speed, headers)

- Link prospecting

- Finds relevant communities and threads to post in, drafts the posts and comments, schedules them

- Reporting on traffic, events, conversions

- Applies the changes instead of just listing them: commits code to GitHub directly, or writes the content straight into your CMS like Sanity

I have working POCs for some of this.

What I want to know:

1. If you do SEO for a living, would you use this? Or does it just duplicate what you already pay for?
2. What am I missing? Anything you'd add or cut?
3. Indie hackers and bootstrappers doing SEO for your own product: what are you using today, and would you switch to something like this?

It's not deployed yet, so there's no link and nothing to sign up for. But if you're curious whether it actually works, drop your website below. I'll run the agent on it over the next couple of weeks and DM you the report with everything it finds.

Google Search Central's documentation states plainly that "from Google Search's perspective, optimizing for generative AI search is still SEO," and explicitly discourages the GEO-specific tactics going around — artificial content chunking, llms.txt files, and so on. Their position is that foundational best practice is sufficient.

Meanwhile Chen et al. (Navigating the Shift, arXiv 2601.16858, University of Toronto) ran a large-scale comparison of Google Search results against leading generative AI services and found the two diverge significantly in consulted source domains, domain typology (earned vs. owned vs. social), query intent, and information freshness.

These read as contradictory. I don't think they are, and the reconciliation is the part worth internalizing:

Google is describing its own surface accurately. AI Overviews are retrieved from Google's index. If you're indexed and you rank, you're in the candidate pool. For AIO specifically, "it's still SEO" is defensible and the overlap data supports it — AIO overlap with organic is the highest of any engine.

Google is not describing the surfaces it doesn't own. ChatGPT, Perplexity, and Claude aren't retrieving from Google's index and aren't bound by Google's ranking logic. This is where the divergence Chen et al. measured actually lives, and Google has no incentive and no standing to give guidance about it.

So the practical split:

- If your traffic is dominated by AIO exposure: Google's advice is basically correct. Do the fundamentals, don't buy the chunking snake oil.

- If you care about ChatGPT and Perplexity: you're optimizing for retrieval systems with different corpus preferences, a heavy recency bias, and a very different domain mix. Reddit alone accounts for roughly 40% citation frequency across LLMs and 46.5% of Perplexity's citations. That is not a distribution any amount of on-page work reproduces.

The uncomfortable implication is that a meaningful share of "AI visibility" work isn't on-page optimization at all — it's presence in the specific third-party corpora these systems over-index on. Which is a very different discipline from what most of us have been selling.

Interested in whether anyone has data on how stable that domain mix is over time. If the corpus preferences shift quarterly, most GEO strategies have a very short shelf life.

AI can create hundreds of articles in minutes… but does that mean your website will rank?

Some websites are publishing massive amounts of AI-generated content, while others are seeing their organic traffic change.

So the real question is:

Is AI content actually hurting SEO, or is the problem somewhere else?

What do you think? 👀

so i've seeing this term everywhere lately and im skeptical ngl, feels like the geo ppl found a new buzzword to sell audits with but digging in, the claim seems less abt content more abt structure/access, json-ld, some kinda ai sitemap, machine readable stuff for agents. not rly new individually (structured data's been around forever) but bundling it specifically for llm crawlers instead of googlebot is at least a diff angle tested my site on one of these checkers (lightsite ai has a free one, used it outta curiosity not an endorsement) and it flagged stuff i genuinely didnt think abt, like chatgpt vs claude vs perplexity not even parsing the same signals the same way, didnt know that tbh still not convinced this isnt 60% repackaged seo basics w an ai coat of paint but the crawler specific stuff felt kinda new.

One thing I’m learning while working on Impulse Digital’s visibility is that AI SEO is not just about backlinks or keyword rankings.

It seems to depend on whether the brand is clearly understood across multiple places: website, business listings, reviews, social profiles, local citations, and useful third-party mentions.

My current view: traditional SEO builds the foundation, but AI SEO needs stronger entity consistency and trust signals across the web.

Is there any tool for Brave Search keyword research? I'm not looking for Google or Bing data. I want something built for Brave or based on Brave Search. Any recommendations?

Welcome to r/Ai_AEO_GEO!

Hey everyone! I’m u/anubhav-codes, a founding moderator of r/Ai_AEO_GEO.

This community is for people working in AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Search Engine Optimization (SEO).

Our goal is to build a practical and supportive space where marketers, developers, founders, writers, SEO professionals, and website owners can share knowledge, promote useful resources, and help each other improve their visibility across search engines and AI-powered platforms.

What You Can Post

You are welcome to share:

• New websites, tools, products, and online projects
• Website URLs for feedback, testing, and community support
• AEO, GEO, SEO, and AI-search case studies
• Questions about ranking in Google, ChatGPT, Perplexity, Gemini, Bing, and other platforms
• Content optimization strategies
• Schema markup, technical SEO, and structured-data advice
• Keyword research and content ideas
• Success stories, experiments, reports, and useful resources
• Requests for reviews, mentions, collaborations, and constructive feedback

Support Other Members

This community is built around genuine participation.

When sharing your own website or link, please also take time to support other members by:

• Visiting and reviewing their websites
• Providing useful and specific feedback
• Answering questions when you have relevant experience
• Sharing valuable resources
• Engaging with posts instead of only promoting your own links

The goal is not low-quality link dropping or spam. We want members to build real connections, improve their websites, create better content, and increase their chances of being discovered and cited by search engines and AI answer platforms.

Community Vibe

Please keep discussions friendly, constructive, transparent, and inclusive.

Self-promotion is allowed when it provides value to the community. Repetitive spam, misleading claims, automated link dumping, and irrelevant promotions may be removed.

How to Get Started

Introduce yourself in the comments and tell us what you work on.

Create your first post today. You can share your website, ask an AEO or GEO question, request an SEO review, or discuss an experiment you are running.

Support at least one other community member and provide genuine feedback.

Invite anyone interested in AI search, AEO, GEO, SEO, content marketing, or website growth.

Interested in helping us grow the community? We are also looking for active and responsible moderators. Feel free to contact me if you would like to apply.

Thanks for joining the first wave of r/Ai_AEO_GEO.

Let’s build a valuable community where people learn together, support useful projects, and improve their visibility across traditional search engines and AI-generated answers.