u/Flat-Ad-1089

You can think of them as basic, but for AI SEO, and especially for beginners, they are working quite well for us.

The number one is consistent NAP. This may seem like a simple SEO requirement that businesses have been doing for years, but in reality, this is one of the smartest strategies one can use. Use the same business name for every platform. It maximizes the chances of getting cited and indexed in AI answers.

The 2nd one is also related to this, and that is brand mentions. Mentioning your brand naturally creates trust signals for search engines. The best example is how famous brands use each other’s names as sources in their blogs. This is what brand mentions are all about.

You yourself mentioning your brand is good, but getting someone else to do it for you is the cherry on top. You can start by posting great content, such as blogs and posts on social forums.

There are two things that I have been noticing in LLM visibility lately.

First is long-form content with real value.
I have seen that many strong brands are now making sure they publish deeper content, often 2000+ words. The reason, from what I see, is that they try to cover multiple related queries in one piece of content. In this way, users can find detailed answers in one place instead of jumping between pages.

Second is abandoning a site for a long time can hurt visibility.
I noticed one brand that used to get mentioned in AI tools like ChatGPT and even AI Overviews, but now their brand is barely showing in citations.

One possible reason is that they left their website untouched for a long period. No fresh blogs, no updates, and very little new activity. Over time, that can reduce relevance and visibility.

These are two major shifts I have been noticing lately in AI/LLM visibility. Curious if others are seeing the same thing?

The best way to make your content feel more trustworthy is by using real screenshots and proof instead of generic graphics.

If you’ve ever read blogs from Semrush, you’ll notice how often they use actual screenshots, data, and examples. That instantly builds more trust compared to stock graphics with text on them.

For example, imagine reading a blog about the “best SEO agencies,” and instead of using a random designed image, the company shows a real screenshot of an AI answer or search result where their brand appears.

That not only helps with content quality and media optimization, but it also makes the content feel more genuine and believable for both users and AI systems. It also shows what AI engines are actually saying in real time, so in a way, it becomes live proof of the work instead of just a marketing claim.

You might see people shouting that they’ve “cracked the algorithm” and are now offering AI SEO services that promise to get your brand into AI answers.

But honestly, is AI SEO really different from normal SEO?

We’ve been working with a client where the main focus was improving their local SEO presence first. As their local visibility improved, they also started appearing in AI Overviews without us specifically doing “AI SEO.”

From what I’ve seen so far, AI SEO is mostly a combination of strong SEO fundamentals and high-quality content.

No generic AI-written fluff, no broken links, no shortcuts, just solid industry-standard SEO, clear content structure, and content that genuinely helps users.

What do you think?