I sell educational toys for 2-8 years old. In the detailed targeting suggestions should I use parents(2-8 years old) and maybe also add interests like toys or educational toys?
My budget is low and it's a very niche market especially in the country I am so I am not sure if I should do broad targeting.
I mostly see people say its really good for retargeting but my educational toy brand is just 2 months old so there isn't much to retarget. Should I use advantage plus catalogue ads or avoid it?
Whats the difference between having 2 videos on 2 different ad sets and 2 video on the same ad and adset?
Also there is option to add upto 10 videos in the same ad. Could someone explain this and say if it is worth using multiple videos on the same ad.
Right now I have:
Ad Set 1: 2 video ads — $8/day
Ad Set 2: 1 image carousel ads — $7/day
The targeting is basically identical (same interests, gender, etc.), except the image ad set has one extra interest and a slightly narrower age range.
I thought it would be a good idea to have videos and images on seperate ad sets. Also I wanted Meta to test both formats more evenly. In the past, whenever I put multiple ads in the same ad set, Meta heavily favored 1 ad while the others barely spent anything.
Now Meta is strongly recommending that I combine the ad sets (+31 points recommendation — way higher than the usual +2 or +3 suggestions I normally see).
For people with more experience running Meta ads,
Would you keep them separate for better creative testing, or combine them and let the algorithm optimize everything together?
Right now I have:
* Ad Set 1: 2 video ads — $8/day
* Ad Set 2: 1 image carousel ads — $7/day
The targeting is basically identical (same interests, gender, etc.), except the image ad set has one extra interest and a slightly narrower age range.
I thought it would be a good idea to have videos and images on seperate ad sets. Also I wanted Meta to test both formats more evenly. In the past, whenever I put multiple ads in the same ad set, Meta heavily favored 1 ad while the others barely spent anything.
Now Meta is strongly recommending that I combine the ad sets (+31 points recommendation — way higher than the usual +2 or +3 suggestions I normally see).
For people with more experience running Meta ads,
Would you keep them separate for better creative testing, or combine them and let the algorithm optimize everything together?
Since Meta can already go outside detailed targeting suggestions if it thinks it’ll get better results, is there any downside to adding a few relevant interests, behaviors, or an age range to help guide the algorithm a bit? Or is fully broad generally the better approach now?
My thinking is: worst case, the targeting inputs don’t really help and Meta still does its own thing anyway. Best case, those signals help the algorithm find the right audience faster.
Right now I have a single video ad running with my old catalog connected so products show below the video as carousel/collection. The ad has been running for a week and is getting some purchases but not a lot.
Now I want to:
\- Change the connected catalog to a new one
\- Keep the same video creative for 1 ad
\- Change the landing page URL
\- Add another video ad in the same ad set and campaign using the new catalog (so 2 video ads in 1 ad set)
I also want to create another ad set in the same campaign for an image-only carousel ad, and that ad set will only contain this 1 ad.
My question is:
Should I just edit the existing campaign/ad set/ad, or is it better to duplicate everything and create a new campaign?
Would editing all these things reset optimization significantly?