u/Cre8tor4U

I have one ad campaign that was doing really great in January-March, then April-May has degraded significantly. Has any of you seen this type of flip? I would love to hear similar advertisers and marketers experiencing the same thing and if they were able to pivot from this?

Objective: Leads
Amount Spent: $3,215.37
Impressions: 96,474
Reach: 54,622
Frequency: 1.77
CTR: 1.23%
CPC: $2.71
CPM: $33.33
Results: 27
Result Indicator: Form Submissions
Cost per Result: $119.09
Landing Page Views: 469
Cost per Landing Page View: $6.86
Link Clicks: 629
Leads: 27
Cost per Lead: $119.09
Click-to-Call Actions: 3
Unique Outbound Clicks: 540
Start Date: 5/5/2026
End Date: Ongoing
Ad Set Budget: $150 Daily