




Went to Jeonju for the chocopie everyone talks about and the strawberry jam was the surprise
Kept hearing you have to try the chocopie in Jeonju. Honestly I wasn't that excited. Chocopie to me meant the packaged thing sitting in every convenience store.
It's closer to a bakery dessert than a snack. Cocoa sponge, cream in the middle, chocolate on the outside, and strawberry jam, which I didn't see coming. Chocolate and cream alone would've been heavy. The jam is what makes it work.
Flavors on the counter when I went were cheese, matcha and baeknyeoncho, which is prickly pear, on top of the regular ones. Minis are 1,800 each. A box of six is 10,800, eight is 14,400.
They sell plenty besides chocopie. Jeonbyeong, the thin sesame crackers, in peanut and pine needle and ginger, around 9,000 to 10,000 a bag. Korean wheat is on basically every sign in the place.
Upstairs there's a seating area where you can eat whatever you bought downstairs. There's also a small exhibition space up there with calligraphy scrolls on the walls, which is not what I expected to walk into above a bakery.
Worth a stop if you like chasing down the thing a city is known for:)