I built an AI that tells your ghar ka cook what to make every day. Roast it before I scale it.
I want honest feedback—including: “This is unnecessary, and here’s why.”
The idea in one line:
Bimi is an AI kitchen concierge for Indian households. You set a health goal, and it plans your meals, briefs your existing cook on WhatsApp in her language, and keeps grocery needs in sync.
The problem we experienced:
My cofounder and I usually knew what we should eat—especially while training for marathons and triathlons.
But knowing wasn’t enough. Every day, someone still had to:
- Decide what everyone would eat
- Balance different goals and preferences
- Explain everything clearly to the cook
- Check whether the ingredients were available
- Handle last-minute changes
We were doing all of this manually. High motivation kept us going, but the system still broke whenever life got busy.
Most diets don’t fail on the diet chart. They fail somewhere between the chart and the plate.
Our hypothesis:
Nutrition is not just an advice problem. It is a daily execution and coordination problem.
If the right plan automatically reaches the cook as simple instructions—and the kitchen has everything required—eating better should need far less willpower.
What Bimi actually does:
- Understands each household member’s goals, preferences and restrictions
- Creates one practical meal plan for the entire household
- Briefs the cook through simple WhatsApp text or voice instructions in Hindi, Hinglish or her preferred language
- Remembers feedback, adjusts future meals and flags grocery requirements
- Helps execute an existing dietitian or doctor-approved plan when clinical guidance is needed
The product is already built. We’re now opening the first pilot in Bangalore.
What I’m unsure about:
- Is this a real recurring problem—or have we overengineered something families already manage through a WhatsApp group?
- Would cooks find these daily briefs helpful, or irritating?
- Would you trust a product with your household’s health goals and food preferences?
- Would you pay for this after trying it? If yes, what would feel reasonable?
- What is the obvious reason this fails that I’m currently too close to see?
If you have a cook at home and genuinely see value in this, join the waitlist: trybimi.in
Please don’t join just to be supportive. We want actual intent.
And if you don’t see the value, brutally roast us.
Start with:
“I would never use Bimi because…”
That will be far more useful than a polite upvote.