▲ 78 r/VintageCosmetics
Gorgeous 1960s Maybelline Mascara Cake
So I only recently learned that mascara used to come in a cake like this. The wand was invented by Helena Rubinstein in 1957 and I’m not sure when we collectively shifted to just using a wand. I believe this particular mascara is from the 1960s and I love it because it has never been used and you can still see the Maybelline imprint in the cake! I’m in love with it ❤️
u/Curionette — 8 days ago