u/Cute-Let-8119

If you had to open a small, aesthetic stationery online store (journals, stickers, college/university notebooks, keychains, etc.), what strategies would you use to still attract customers and build a community around it?

It feels like fewer people actually use physical journals nowadays, so I’m curious how you’d position the brand, create demand, or make it more than just “products on a shelf.”

Would love ideas on marketing, content, community-building, or even product direction.

Hey! I’m doing my final year project in marketing and want experimental, real-world ideas instead of just surveys/research papers.

If you had to run a crazy marketing experiment, what would you try? 😩