Built a Shopify virtual try-on app, but not sure if I’m positioning it right
Hey r/SaaS,
I’m building a Shopify app called StyleLab. It lets fashion stores add an AI “try it on” button to their product pages.
The shopper uploads a photo, picks the product, and gets a generated image of themselves wearing it. Pretty straightforward idea, but the hard part has been making it feel native to Shopify rather than like a random AI demo glued onto a store.
I started building it because a lot of fashion stores have the same issue: people hesitate before buying because they don’t know how something will look on them. Size charts help a bit, product photos help a bit, but they still don’t answer the “will this look good on me?” question.
The app is live now with:
-a try-on widget for product pages
-per-product garment image upload
-usage-based credits
-A/B testing to compare conversion with vs without try-on
-billing only when the AI generation succeeds
That last point is something I care about because failed AI generations are still pretty common in this space, and I don’t think merchants should pay for failed attempts.
I’m currently struggling with positioning.
Part of me wants to position it as an AI virtual try-on app because that’s the obvious category.
But another part of me thinks the better angle is conversion optimization for fashion stores, because the real value is not “AI image generation”, it’s helping merchants increase add-to-cart / reduce hesitation.
For people who have launched Shopify apps or vertical SaaS products:
Would you position this around the AI feature itself, or around the business outcome?
Also curious whether usage-based pricing makes sense here, or if Shopify merchants usually prefer a predictable monthly plan.
Here’s the demo page if anyone wants context:
https://stylabsite.up.railway.app/#try-it
Not trying to promote, genuinely looking for feedback on positioning and pricing before I push harder on distribution.