u/Decent-Sherbet-3427

In case anyone missed this… $AMZE quietly partnered with BMG through the new artist merch platform:

👉 BBRMG Artist Merch Store Ssee Bottom)

If you scroll to the bottom of the site, you’ll see the BMG branding/association directly tied into the platform.

This is the same BMG that represents major artists including Jelly Roll, Lainey Wilson, Blake Shelton, Jason Aldean, Kylie Minogue, and many others through labels including BBR Music Group. BMG is one of the largest independent music companies globally and is in the process of combining with Concord to create a massive independent music powerhouse.

For context:

• BMG acquired BBR Music Group back in 2017, adding major country artists and merchandising reach.
• BMG’s current roster includes artists with massive fan bases and merchandise potential.
• The merch business itself is extremely high margin and scalable when integrated with creator/artist ecosystems.

What stands out to me:

• AMZE isn’t just building another ecommerce company.
• They’re positioning around creator monetization + merchandising infrastructure.
• If this expands beyond a pilot/storefront into broader BMG artist deployments, the revenue potential could scale fast.
• Even limited penetration across BMG artists could materially change AMZE’s growth profile relative to its current valuation.

Another interesting angle: BMG has increasingly become attractive to artists because of its more modern and flexible label-services model versus traditional legacy labels. Industry discussions around BMG consistently highlight artist ownership, merchandising, and flexible monetization structures as key differentiators.

A lot of people still seem to view AMZE as a microcap ecommerce play.
But partnerships like this suggest they may be trying to build infrastructure behind the creator/music economy instead.

In case anyone missed this… $AMZE quietly partnered with BMG through the new artist merch platform:

BBRMG Artist Merch Store (see bottom)

If you scroll to the bottom of the site, you’ll see the BMG branding/association directly tied into the platform.

This is the same BMG that represents major artists including Jelly Roll, Lainey Wilson, Blake Shelton, Jason Aldean, Kylie Minogue, and many others through labels including BBR Music Group. BMG is one of the largest independent music companies globally and is in the process of combining with Concord to create a massive independent music powerhouse.

For context:

• BMG acquired BBR Music Group back in 2017, adding major country artists and merchandising reach.
• BMG’s current roster includes artists with massive fan bases and merchandise potential.
• The merch business itself is extremely high margin and scalable when integrated with creator/artist ecosystems.

What stands out to me:

• AMZE isn’t just building another ecommerce company.
• They’re positioning around creator monetization + merchandising infrastructure.
• If this expands beyond a pilot/storefront into broader BMG artist deployments, the revenue potential could scale fast.
• Even limited penetration across BMG artists could materially change AMZE’s growth profile relative to its current valuation.

Another interesting angle: BMG has increasingly become attractive to artists because of its more modern and flexible label-services model versus traditional legacy labels. Industry discussions around BMG consistently highlight artist ownership, merchandising, and flexible monetization structures as key differentiators.

A lot of people still seem to view AMZE as a microcap ecommerce play.
But partnerships like this suggest they may be trying to build infrastructure behind the creator/music economy instead.