Like the title says, if you had to restart your pipeline from zero today, what would be your first move? If it were me, I'd focus on building a right cold list based on a tight ICP. Feels like there are too many channels now, and it's hard to know what actually matters first.
So what would you do?
Been doing cold email for a while for our corporate events agency, and honestly it's getting harder and harder. Not saying it's dead, but sending emails alone doesn't seem to work the way it used to. Even with decent targeting and personalization, replies are getting harder to earn.
I saw a LinkedIn post saying omnichannel is the game no, but curious what that actually means and does. Cause we're doing content marketing and SEO too, but do we need to optimize each per funnel? Or is there any best practice on which channels would work best?
One thing we've seen across our SEA campaigns lately is that mobile UX can quietly make or break lea d gen. Most traffic comes from mobile, but a lot of funnels still feel like they were built for desktop first.
We tested this on campaigns in SG, PH, and ID. Traffic looked fine, but mobile conversion was weak. Once we shortened the form, improved load speed, and moved the CTA higher,leads improved by 20-25%
It made me realize that mobile-first really affects pipeline. So anyone building right no? Are you also oprimizng for mobile?
There are so many lead gen tools now, and so many AI options too. So curious, how people are actually handling their lead generation?
For us, the workflow is usually:
Curious what others are using. Are you running all-in-one setup no, or still stitching together different roles?
We saw this pretty clearly with a B2B saas campaign targeting sales and ops teams inSG, PH, and ID. The leads that converted weren't the ones who came straight from ads. They were the ones who had seen 2-3 pieces of content before booking a call.
Usually it as simple stuff:
Nothing overly polished. Just useful and specific. The difference on calls was obvious. Cold leads needed 15-20 minutes of explanation. Content-warmed leads came in already knoing the problem and asked better questions.
Converstion to meeting also improved by around 20% when the prospect had engaged with content first. Mytake is content isn't just brand anymore. It's doing the first layer of selling before sales get involved.
Are you also experienceing this? Are your best leads coming in cold or already educated?
Been doing more prospecting across PH, ID, SG lately, and I'm curious how others are handling this. Finding companies is easy enough, but finding the right decision-makers still seems incosistent. Titles don't always translate well, and the obvious contact isn't always the one making the call.
What's been working for you, guys? Are you relying more on LinkedIn, databases, local directories, or more manual validation? Or can youshow workflos that are working for you now.
I'll be honest, I thought webinars were mostly a box-ticking B2B tactic. You know the drill,: long slides, akward Q&A, half the attendees multitasking in another tab. But somehow, for us, webinars still bring in some of the best leads.
Not the highest volume, but the best quality. Webinars filter for itnent. If someone gives 30-45 minutes to a topic like outbound, pipeline, market entry, or sales ops, they probably already care about the problem.
We've seen this in Singapore. People may not convert from one cold ad, but they'll join a practical session if it feels useful and locally relevant. The key is making it less like a product demo and more like an operator session:
Then the sales conversation after feels warmer because there's already contenxt. So yea, webinars might be boring as a format, but they still work because thy attract people with real intent.
Are you guys still doing webinars? Are they also working for your lead gen efforts?