r/LeadGenSEA

One thing we keep seeing in SEA lead gen: country-level messaging beats broad regional copy. A generic SEA message might sound efficient, but buyers can usually tell when it wasn’t written for their market.

SG buyers tend to care more about ROI, efficiency, and implementation. PH buyers often respond better to trust, local proof, and relationship context. ID usually needs more context before going into a direct pitch.

Not saying you need to rebuild everything from scratch, but even small changes in examples, proof points, tone, and pain points can lift engagement.

Curious how others are doing this. Are you localizing by country, or still running one message across SEA?

Curious what’s actually working for people right now.

Cold email still works for us, but it’s getting harder. LinkedIn gets conversations, but not always qualified ones. Events bring fewer leads, but usually better intent.

Feels like each channel has a different job now. For those doing lead gen in SEA, what’s actually driving real pipeline for you?

Genuine question for people doing lead gen in Southeast Asia. What’s actually working for you right now? Cold email? LinkedIn? Paid ads? Content? Referrals? Local data tools?

Feels like every channel works a little, but nothing works perfectly anymore. Just want to know what's working for you

Been doing cold email for a while for our corporate events agency, and honestly it's getting harder and harder. Not saying it's dead, but sending emails alone doesn't seem to work the way it used to. Even with decent targeting and personalization, replies are getting harder to earn.

I saw a LinkedIn post saying omnichannel is the game no, but curious what that actually means and does. Cause we're doing content marketing and SEO too, but do we need to optimize each per funnel? Or is there any best practice on which channels would work best?

i wanna run a small test, maybe 30-40 cold emails total just to see which subject lines actually pull replies (testing copy not blasting anyone). problem is everyone and their mom is saying you need to warmup a fresh domain for 2-3 weeks minimum before sending anything or you go straight to spam. but then i see people on twitter saying they bought a 5 year old domain for like $80 and were sending the same day no issues.

is the aged domain thing legit or is it one of those things that sounds good in theory but everyone still ends up in promotions tab anyway? also do you guys actually wait the full 3 weeks or is that just what the warmup tool companies want us to think lol

anyone here actually compared the two? im not trying to scale to 1000/day i literally just wanna send like 10-15 a day for a week to see what copy lands. feels stupid to wait 3 weeks for a test that takes 5 days but i also dont wanna burn money on a domain that gets flagged immediately.

We've all been conditioned to think that tools like Apollo and ZoomInfo are the best in the leadgen game. And to be fair, they are strong platforms in markets where the data, buying behavior, and sales motion match how they were built.

But Southeast Asia is different. Our region is relationship-driven, fragmented, mobile-first, and deeply local. Decision-makers are not always easy to find in global databases. Company information can be outdated. Job titles vary widely. People buy through trust, referrals, comunity, and conversations, not just cold outreach sequences.

We've been testing out asean tools like The Grid, Ampliz, Callbox, and others and based on our results, local context really matters. So what's actually working foryou in SEA?

Genuine question for people doing lead gen in SEA. How much does timing actually affect your results? We've been struggling with traditional way of lead generation like building a list of emails that fit our identified ICP. But it seems like having volume doesn't really matter anymore.

Any experience with incorporating timing or signals before cold outreach?

Worked on a lead for a regional corporate training provider selling leadership and compliance programs into SG and PH. The difference in buying behavior was pretty noticeable.

In SG, prospects were more direct. HR & L&D teams wanted pricing, curriculum structure, trainer credentials, timelines, and clear business outcomes early. If the program fit, the process moved fairly quickly. In PH, there was more back-and-forth before anything moved. Referrals, past client proof, local credibility, and relationship-building mattered a lot more before decision makers were comfortable.

A rough pattern we saw:

• SG had fewer replies but calls moved faster
• PH had more conversations, but longer nurturing
• SG buyers asked more about ROI and execution
• PH buyers asked more about trust, fit, and who else had used it

So what's the biggest difference you've noticed selling in SG vs PH?

We tested short-form video for a commercial real estate agency selling office spaces in SG and PH. Static posts got decent reach, but video brought in better leads.

Over 6 weeks:

• static posts averaged 9-12 inquiries
• short videos averaged 25-30 inquiries
• office walkthrough clips performed best by far

The video that worked weren't polished either. Just simple 30-45 sec walkthroughs showing the office, nearby amenities, commute access, and natural rental pricing. People would DM questions immediately after watching.

My take: video works because buyers feel like they already visited before talking to sales. So areshorts videos actually driving leads for your business, or mostly just views?

Hi everybody,

I’m just starting lead generation.

I’m offering free leads generation service in exchange for a review.

The offer is for limited time and limited availability.

Thx

There are so many lead gen tools now, and so many AI options too. So curious, how people are actually handling their lead generation?

For us, the workflow is usually:

• build the first list (The Grid)
• clean and validate contacts (LinkedIn)
• push to outreach (Instantly)
• route replies back to CRM (Hubspot)

Curious what others are using. Are you running all-in-one setup no, or still stitching together different roles?

Genuine question for people doing b2b prospecting right now. Are you still usinga stack of different tools or trying to consolidate into one platform?

We've been using separate toold for data, enrichment, validation, outreach, and CRM updates. It works, but it also gets messy fast. Duplicate records, mismatched fields, manual cleanup, andtoo much switching between tabs.

At the same time, all-in-one tools sound convenient, but I'm not sure if they're actually better when you care about data quality, especially across markets SG/PH/ID.

Curious how others are handling it. Do you prefer a stack, or one tool that does most of the workflow?

I've noticed a lot of B2B teams still treat content like it's only for awareness. Post something helpful, get attention, maybe drive traffic. But in our experience with b2b saas campaigns across sg/ph/id, the content that actually helped pipeline was usually much deeper in the funnel.

Case studies, comparison posts, roi breakdowns, objection-handling posts, implementation notes. Boring stuff, but it moved deals. Awareness content got people in. Middle and late-stage content helped them decide.

So how are your approaching this? Are you actually building content for the full funnel or mostly just posting for visibility?

We saw this pretty clearly with a B2B saas campaign targeting sales and ops teams inSG, PH, and ID. The leads that converted weren't the ones who came straight from ads. They were the ones who had seen 2-3 pieces of content before booking a call.

Usually it as simple stuff:

• a LinkedIn post about outbound mistakes in SEA
• a short case study breakdown
• a comparison post about local vs global data tools

Nothing overly polished. Just useful and specific. The difference on calls was obvious. Cold leads needed 15-20 minutes of explanation. Content-warmed leads came in already knoing the problem and asked better questions.

Converstion to meeting also improved by around 20% when the prospect had engaged with content first. Mytake is content isn't just brand anymore. It's doing the first layer of selling before sales get involved.

Are you also experienceing this? Are your best leads coming in cold or already educated?