Advice for GTM/competitive intelligence to PMM transition
I have about 7 years of experience in GTM strategy, market and competitive intelligence. I’ve supported a lot of different product launches and marketing campaigns and I’ve even launched my own SaaS product, which grew to about 250 users. I know it’s not huge, but I did all the positioning, GTM, messaging, content, web design/development, marketing, etc.
I’m trying to break into a product marketing role, ideally at a startup, but I’ve never actually held the title. I feel like I’ve done comparable work, but I’m struggling to get interviews.
I know the job market is terrible right now. But any advice for someone like me trying to transition into this role? Should I build out a portfolio or try to get creative somehow to show that I can actually do this job?
I’m sort of at a loss at the moment on how to break into this field.
Appreciate any advice. Thanks!