Impressions are increasing, but clicks are not — anyone else seeing this?
I’ve been working on a client’s website for around 6 months. The site is getting a decent number of impressions in Search Console, but the clicks aren’t really increasing along with them.
I’ve checked the usual things — on-page SEO, technical SEO, indexing, titles, meta descriptions, etc. Nothing obvious seems to be wrong.
So I’m wondering if this is becoming more common because of the changes in Google search and the growth of AI Overviews / AI-generated results.
Are people seeing the same thing on their websites?
If your impressions are going up but CTR and clicks are staying low, what did you find was causing it?
Would be interested to hear some real experiences rather than just the usual “improve your titles and meta descriptions” advice.
u/Digi-Expo — 13 days ago