50% of Americans ask AI what to buy, then check Reddit reviews
Half of American shoppers first ask AI what to buy — then head to Reddit to check reviews. Reddit surveyed 20,000 Americans and Brits and published the results. Here are the key findings:
⌨️ 50% of shoppers first ask ChatGPT or another AI what to buy, then go to Reddit to verify the quality of the product or service
🗣️ Every fifth shopper adds the word "reddit" to their search to find real reviews instead of branded content
🥇 Reddit ranked #1 among all social platforms for its impact on speeding up purchase decisions — both in the US and in the UK
🛒 The new pattern: AI gives the recommendation → Reddit verifies it → the person buys
For brands, this means one thing: being present on Reddit is no longer optional. It's a social platform you need to be on just as much as LinkedIn, X, or Instagram.