50% of Americans ask AI what to buy, then check Reddit reviews

Half of American shoppers first ask AI what to buy — then head to Reddit to check reviews. Reddit surveyed 20,000 Americans and Brits and published the results. Here are the key findings:

⌨️ 50% of shoppers first ask ChatGPT or another AI what to buy, then go to Reddit to verify the quality of the product or service

🗣️ Every fifth shopper adds the word "reddit" to their search to find real reviews instead of branded content

🥇 Reddit ranked #1 among all social platforms for its impact on speeding up purchase decisions — both in the US and in the UK

🛒 The new pattern: AI gives the recommendation → Reddit verifies it → the person buys

For brands, this means one thing: being present on Reddit is no longer optional. It's a social platform you need to be on just as much as LinkedIn, X, or Instagram.

reddit.com
u/Dima_Titov — 4 days ago

50% of Americans ask AI what to buy, then check Reddit reviews

Half of American shoppers first ask AI what to buy — then head to Reddit to check reviews. Reddit surveyed 20,000 Americans and Brits and published the results. Here are the key findings:

⌨️ 50% of shoppers first ask ChatGPT or another AI what to buy, then go to Reddit to verify the quality of the product or service

🗣️ Every fifth shopper adds the word "reddit" to their search to find real reviews instead of branded content

🥇 Reddit ranked #1 among all social platforms for its impact on speeding up purchase decisions — both in the US and in the UK

🛒 The new pattern: AI gives the recommendation → Reddit verifies it → the person buys

For brands, this means one thing: being present on Reddit is no longer optional. It's a social platform you need to be on just as much as LinkedIn, X, or Instagram.

reddit.com
u/Dima_Titov — 5 days ago

Two Belarusians spotted the paradox that will kill half the dev shop industry — and they're solving it

AI makes developers faster, but the dev shop model is built on billable hours. The paradox: tools want fewer people, the business wants more hours.

Two Belarusians — Konstantin Tsybulko (scaled Vention to $200M) and Yury Yakubchyk (investor with $400M+ in his portfolio) — launched Day10 to break the system: small AI-native teams, outcome-based pricing, higher productivity.

Here's how they're doing it.

u/Dima_Titov — 21 days ago

SPAtanism, coffin selfies and wrestling - my first Mystic Fest in Gdansk was wild

Just got back from 3 days at Mystic Fest and honestly didn't expect there to be so much going on beyond the music.

The venue is an old shipyard - industrial buildings, open-air stages, feels like a metal Disneyland.

Chill-out zones everywhere - from soft chairs inside old factory halls to sun loungers outside where you can watch sets playing on screens like a drive-in cinema. Decent food court too, everything from fast food to Portuguese cuisine. The non-alcoholic beer sold out faster than the regular stuff - that got me.

The whole place is basically one giant photo op: huge lit-up skulls, coffins you can climb into for selfies. A separate trailer with celebrity guitars you could actually play. Wrestling every day, including women vs men matches.

At the market I found a booth with Satanist spa cosmetics, a fair of mystical genre books, and something that felt like a local West Coast Customs.

Music-wise: Megadeth, Down, Black Label Society, Mastodon - hard to complain.

The fest has an app with real-time schedules across all stages - genuinely useful.

Anyone else been? Curious how it compares to other European metal fests.

u/Dima_Titov — 27 days ago