How and why did trucks go from "blue collar staple" to "luxury status symbol"?
This is baffling to me. In the 90s and early 00s, it seems like every middle income blue collar worker had a truck, and they were all reasonably priced.
Today? Trucks cost $80,000+ and are driven by suburban white collar CEOs as some kind of status symbol. The original target market for a truck has been *completely* priced out.
What changed?