What to look out for hiring a Sales Director?
I'm one of the leaders of a small Canadian MSP. We've grown over the last 8 years or so to about 23 staff (a bit over-staffed at the moment) and 5.3mm revenue.
Our sales process has been largely word of mouth and referrals in the industry we service. And while I can work a warm lead pretty good, I'd rather throw myself out a window than handle the cold leads. I just don't have it in me personality wise. I am but a simple IT nerd at heart lol
Thus we are hiring a Sales Director to polish the process and work as an IC initially. We've had a couple interviews with some candidates that seem to have a great vision and process and internally we are finalizing the comp structure we think would work (Base + Commission).
What are some gotchas that I may not have thought of with a role like this?