u/Double22_0209

I spent the past two years doing marketing in personal care, and recently moved into a GTM role at an AI company.
The biggest difference I’ve noticed so far: AI users are much more excited to try new products. There’s a lot of curiosity and willingness to test new tools, which is great.
But loyalty also feels lower. If a similar product launches, people are quick to try that too.
Just an early observation, but I’m curious: for those marketing AI/SaaS products, how do you think it differs from more traditional industries and what are the best practices for marketing? 🧐