u/Dry-Ability-8661

Is anyone else seeing crazy high CPMs today? Mine have been creeping up all week over here. Today they just hit a ridiculous level.

I am in awe of how stupid the Meta algorithm is right now. It completely lost the ability to predict who is actually going to make a purchase. It just funnels completely useless traffic to the site. The secondary metrics look amazing, but the people actually clicking are garbage. It is insane. It just crowds the store with people who have no desire to buy. Fighting for sales with this algorithm is exhausting. It seems like it got even more brain dead in May, probably thanks to that garbage pixel update. They literally cannot fix this algorithm. It is completely absurd that with endless advertisers being used as lab rats, this platform is still not functioning properly. I am already scared that June is going to be just as awful.

In the first comment, I left an image summarizing the days based on 50 successful DTC brands. Besides StatusGator, I also started checking this site.

I called it right at the beginning, and by the looks of it, May truly is and will be the absolute worst month for performance and platform bugs in at least the last year. The worst part is I do not see any way around it. It is useless to test a thousand creatives or build incredible campaigns when the core system is completely broken. Meta simply stopped giving a fuck this month and messed with everything all at once. The narrative that only small advertisers are crying and complaining here or on Twitter is dead. The big players are suffering too. And the ones who claim they are not? They are either lying or just reserving the right to cry in bed at night.

I have never seen traffic quality this awful. It feels like Meta is just sending ViewContent audiences to the site. It is completely unqualified traffic. My cost per purchase literally doubled in price. If you really look at it, Meta has not delivered a single performance improvement so far with their bullshit Artificial Intelligence. The algorithm is way worse than it was before the AI, it is dumber than ever. We are just participating in another one of Zuck's billionaire delusions.

No way! Something is definitely broken at Meta right now. How is everyone else doing with performance today?

Welcome, May. Full of outages and wasted budget on garbage traffic. This mess is probably having an outage in ad delivery.

Today is just a strong indicator of what to expect from May in Meta Ads.