[SEEKING] CMO Co-Founder - Sports Media & Fantasy Platform, Pre-Launch, Equity US-based only.
I'm building Byline; a sports media platform for fantasy NFL that delivers personalised editorial coverage for every league. Automated weekly graphics, awards, player analysis, and recaps that make every manager feel like their league has its own broadcast team. 60 million fantasy players in the US alone. Nobody is doing this.
The product is in final build. The brand is fully developed. The content strategy is mapped and ready to execute. I need a co-founder who owns the marketing function, not a hire, a partner.
What exists:
- Full brand identity, voice, and design system
- Social content strategy across TikTok, Instagram, and Twitter/X
- Nano influencer programme designed and ready to activate
- SEO strategy targeting commissioners and competitive managers
- Founders Pass launching pre-season - first 250 leagues, ~82% gross margin
What I need: Someone who can own influencer relationships, grow the social channels, and drive early acquisition. The strategy is documented and ready to go. This is execution and iteration, not starting from zero.
You should understand community-driven products, know how to build an audience, and care about sport. Experience in sports media, fantasy, or gaming is a strong plus.
What's on offer: Equity. Pre-revenue, pre-launch, not dressing that up. The NFL season starts September. The acquisition window, when commissioners are actively planning leagues — runs June through August. That window is now.
US-based applicants only. If you want a product that's actually built, a brand with genuine personality, and a market nobody has cracked properly, let's talk.