Roast my offer. I run a cold outbound agency, but I’m struggling to generate leads for my own agency.
I run WhiteKim, a done-for-you outbound agency for established high-ticket B2B companies.
Our current offer is:
We find companies showing buying signals, figure out which ICP and message gets responses, then run the outbound system across cold email, LinkedIn, and phone.
We also handle replies, follow-up, meeting booking, and reporting so the client mainly has to take qualified sales calls.
The main offer is a $5,000 90-day sprint.
After that, managed outbound is $4,000/month plus infrastructure.
Our target client is generally:
$2M+ revenue
$10k+ average deal size or $3k+/month retainers
Proven offer and case studies
Existing sales process
Able to close calls and take on more customers
The problem is that I’m having trouble consistently generating leads for WhiteKim itself through cold email and LinkedIn.
We’ve tested different lists, buying signals, personalization, copy, offers, CTAs, follow-ups, and campaign structures.
We can generate some replies and conversations, but I’m not getting enough qualified positive responses to feel like the acquisition system is actually solved.
So I’m starting to wonder whether I’m trying to optimize the outbound when the offer itself isn’t strong enough.
If you were the owner of a $2M+ B2B service company, would this offer make you want to respond?
“WhiteKim identifies companies showing buying signals and runs your outbound across email, LinkedIn, and phone so you can generate qualified sales meetings without hiring and managing SDRs.”
What feels weak or generic about that?
What would make you choose this over another lead gen agency?
Would you make the offer narrower?
Would you focus on one type of company instead of “high-ticket B2B”?
Would you change the outcome I’m selling?
Would you change the pricing or guarantee?
Or is the bigger problem that every outbound agency basically sounds the same now?
I’m specifically looking for feedback from people who have sold B2B services, run outbound agencies, or bought lead generation before.
Feel free to tear the offer apart. I’m trying to figure out whether I have an outbound problem or an offer problem.