Was considering doing the ACQ vantage for the AI and was wondering how good it is at knowing your business. I run a marketing agency and literally have transcripts of all my sales, course material, coaching calls, slack message, etc. Is this something i can feed into the ai so it knows exactly what i need?
I want to hear from people who have actually gone through these levels of scaling or studied them deeply.
In your experience (or from founders you know):
What were the critical skills to reach $1M?
What changed when going from $1M → $10M (what stopped working)?
And the jump from $10M → $100M what was the main bottleneck?
More importantly
What was underestimated early on but later turned out to be decisive?
What do you think is hype but doesn’t actually drive real growth?
EasyGrow 2.0 by Charlie Morgan is a comprehensive training program designed to solve the problem of inconsistent client acquisition for agencies and coaching businesses. The curriculum emphasizes a “scientific” approach to business, moving away from guesswork toward proven, repeatable systems. Key areas of focus include high-ticket offer creation, automated lead generation using AI, and professional sales closing techniques. By implementing Charlie’s organic outreach “operating systems” (OS), students learn how to fill their calendars with qualified appointments without relying on paid advertising. This course is built for entrepreneurs aiming to scale to six and multi-six figures with high-margin services.
DM ME FOR DIRT CHEAP ACCESS
At 3:40:00 ish in the new episode with Chris on Modern Wisdom, Alex said that it was true that he has used steriods, and that Leilas voice also is deep because of steroids.
I dont know if I remember wrong, but I seem to remember them straight out rejecting that they had used before.
I think he only admitted to use TRT recently, but i dont know if that is what he is refering to when now telling us that he has used steroid before.
A bit dissapointed about them lying about it, instead of just telling the truth from the start.
I dont care one bit about steriod use, but i generally trust them both when they say stuff.
Alex has probably had a bigger impact on my business than anyone else. I've read all of his books multiple times, attended two of his live events, and have spent countless hours studying his content and applying it to my own business.
I run a lead generation agency, and a lot of the growth I've had came from ideas I learned from Alex and then tested in the real world.
I figured it's time to give something back to this community.
(don't worry i'm not trying to get you as a client we don't take on new clients these days unless they spend $85k+ per month)
If you're building a business and want another set of eyes on your business, I'd be happy to jump on a call with you completely free.
No pitch. No course. No upsell. I genuinely just enjoy talking business and helping other entrepreneurs, especially people in this community.
If I can save you a few months of trial and error like Alex's content did for me, that's a win.
(unfortunely got too many dms and my account got flagged by reddit so i can't be dmed at the moment just leave a comment and i'll dm you when my account gets unlocked)
or you can email me at jacoblunworth@gmail.com
I’ve been studying high-ticket mentorships and mastermind programs (the kind in the $20K–$100K range, including programs like Hormozi-style coaching).
What I’m trying to understand is not marketing hype or “success stories”, but real long-term impact.
For people who have actually gone through this level of investment:
I’m not asking for internal tactics or confidential content — just honest reflection on outcomes and perception shift after going through that level of environment.
Would appreciate grounded, real experiences from people who’ve actually been inside this tier of mentorship.
I'm offering something people normally pay $500–$1,000/hr for. Free. No catch.
18 or 19 years in marketing & paid media I don't know anymore.. Former Director of Performance Marketing at PDI. Former Director of Marketing at Acquisition.com. Currently working in private equity.
Since leaving Acquisition I've spent time consulting, working directly with founders, and learning plenty of things I'm terrible at. Turns out humility is free and comes with a lot of expensive lessons. I now found myself a killer PM that has filled that gap.. Do you know you can't do everything alone? EXPENSIVE lesson.
That time across home services, SaaS, high ticket, coaching, ecom, and founder-led businesses gave me a different kind of education. 9 figures managed across my career, still actively buying at 8 figures yearly. I know where things break because I've broken them and fixed them more times than I can count.
People pay serious money to ask these questions from someone with this background and ask their one burning question. You don't have to, I miss helping people at scale and its why I do it plus like anything more reps the better I get at solving problems.
If any of these are keeping you up at night, DM me or drop a comment:
Media buying CPAs climbing, ROAS collapsing, scaling breaking what was working. Bring the account, bring the numbers.
Funnels Traffic coming in, money not coming out. Something between click and checkout is bleeding. Let's find it.
VSLs Not converting and you don't know if it's the hook, the offer, the structure, or the length. I'll tell you exactly what's wrong.
Offers Getting clicks, nobody's buying. Nine times out of ten this is an offer problem, not a traffic problem.
Product launches Pre-launch sequencing, paid amplification, and what to do when day three falls off a cliff.
AI, agents, and automations This is where things are getting interesting right now. I've spent serious time building with AI tools, autonomous agents, and marketing automations that actually move the needle this was one of my secret weapons when I was at AQ or working with other teams is I have a background in the AI space long before it was a current trend and I gatekept what I was doing I plan to change that now. It was my edge for years before others got into the space and still currently ahead of the curve thank goodness.
Replacing repetitive work, building systems that run without you, and wiring AI into ad workflows, CRMs, and content pipelines. If you're trying to figure out where AI fits into your business or marketing stack without the hype, this is something I can speak to practically. I like to automate parts of my work that doesn't require skill, specialty knowledge or overall really time consuming because I want to spend the time on the thing that makes me money.
I'm not selling anything. No course at the end. No agency pitch waiting in the follow-up email.
And I'll be straight with you if your problem is outside what I know, I'll tell you that too. I'm not going to waste your time pretending I have every answer. What I can promise is that I'll either solve it, tell you I can't, or point you toward someone who can. After 18 or 19 years you build up a pretty useful rolodex of people smarter than you in the spots you're just not that good at.
I also will say if you don't need help but just want to connect, talk shop, or swap notes with someone who's been around the block a few times, I'm equally here for that. Some of the best conversations I've had started with no agenda at all.
Tell me the platform, what you're running, and where it's breaking down. Or just say hello.
After all, it’s what his employees use to close ultra-high ticket deals. DM me if you want it!
Hey guys I prepared this for myself originally then shared it with a friend who got a lot of value from it, basically I ran a scraper on all of his vids + moremozi channel (like around June 20th ish). Here's the link: https://drive.google.com/file/d/1TxTC-Uygi_vZoPt5xGCQ6u8zQEwczMkl/view?usp=drivesdk
Basically, download it, point your Claude/Codex towards it (ideally the AI that has the most context about your business) and ask it specific questions. Not as good as ACQ AI but I mean it's something.
if you don't wanna download the ZIP file (shady af) then what you need to do is ask Claude/Codex to launch a yt-dlp scraper on all of Alex's vids and MoreMozi vids then arrange them in a format that is the easiest to query for AI.
If this helps even one of you, remember me in your prayers as I embrace the suck of growing my business lol.
Curious about ACQ Vantage and why someone would actually join it, if you are in it or were in it please comment below
Import $100M Offers, Leads, Money Models as a PDF then use this prompt and then every time you /hormozi you get your own personal Hormozi to tell you what you're doing wrong.
prompt:
Build me a Claude Code skill that turns Alex Hormozi's three books into a working business advisor I can call on demand.
Location & structure
Create it at ~/.claude/skills/hormozi/
SKILL.md is the entry point. Put the full text of the three books in references/ as separate files: 100m-offers.md, 100m-money-models.md, 100m-leads.md. If you can't access the book text, stop and ask me to supply it rather than paraphrasing from memory.
Frontmatter
name: hormozi
A description that makes the skill auto-trigger whenever I'm working on offers, pricing, value stacking, choosing a market/niche, lead generation, money models, monetisation, upsells/downsells/continuity, guarantees, naming, sales, or scaling — and on the phrases "/hormozi", "what would Hormozi say/think", "ask Hormozi", "Hormozi's take on…".
Behaviour the SKILL.md must enforce
Answer in Hormozi's voice and reasoning style: direct, numbers-led, no fluff.
Ground every framework, number, and quote in the three books in references/. Never invent frameworks, stats, or quotes. If something isn't in the books, say so and reason from the principles instead of fabricating.
Default to applying his frameworks to MY actual situation, not just summarising them. Ask for the missing inputs (price, market, current funnel, constraints) when needed to give a real answer.
Map the right book to the problem: Offers → value equation, offer stack, guarantees, naming, scarcity/urgency, bonuses; Money Models → upsells, downsells, continuity, getting CAC back fast, the four money-model types; Leads → core four, lead magnets, who/where, more-better-new, referrals, employees/agencies/affiliates.
Quality rules (mine)
English, no emojis, explain jargon plainly.
Everything must be legit — only real, sourced content from the books, never invented ratings/numbers/claims.
When done, show me the file tree you created, the final SKILL.md, and one short worked example of the skill answering a pricing question so I can sanity-check it.
What sales content would you recommend from hormozi from beginner to advanced?
I am M17 and not a business owner. But I am not only passionate about it but serious in pursuing it. Ready for everything, the grind and the struggle. Just one problem.
I have heard about the success of Alex in many different aspects of life. I just wanted to ask.
Have his students ever succeeded using his advices?
I mean the strategies that worked for him are they actively working on current market?
I live in Pakistan too, feel free to suggest me business ideas and advices. Will happily read them. Thank you for your time.
https://reddit.com/link/1ui09ha/video/lspygnmmk1ah1/player
I recently watched this video where the creator said you should never sell using guarantees or refunds because clients can take advantage of them.
But from what I understood after reading Alex Hormozi’s $100M Offers, risk reversal is one of the most important parts of converting a cold prospect. If someone does not know or trust you yet, a strong guarantee can reduce their fear and make the offer easier to accept.
So I’m curious about people’s real-world experiences:
Have guarantees helped you close clients, especially through cold outreach?
What type of guarantee did you offer?
How did you prevent clients from abusing it or demanding refunds unfairly?
What conditions, qualifications or exclusions should be included?
I would like to use a guarantee because I understand why it improves conversions, but I also do not want to attract bad-fit clients who expect results without doing their part.
Is the best approach to guarantee the work, deliverables or process instead of guaranteeing revenue or results?
I’d appreciate hearing from people who have actually used guarantees in a service business. What worked, what went wrong, and what would you avoid?
I just finished Alex Hormozi’s $100M Offers and I’m trying to apply it to my service, but a few things aren’t clicking for content/video specifically. Hoping people who actually run service businesses can sanity-check me.
For context: I produce and manage content for founders and creators. Building their content funnel, making and editing videos, repurposing their podcast, basically running their content top to bottom.
1. The guarantee problem Hormozi pushes big, bold revenue guarantees. But: How do you guarantee a revenue boost when you don’t even know what they currently make?
How are you so sure they’ll actually get that increase?
How do you measure their income in the first place, especially if you have no access to their numbers?
2. The getting-paid problem
Say I make the offer and do the work. What stops them from just not paying?
Are people signing contracts to lock in payment certainty? What does that look like for a service like this?
If I’m not getting paid upfront, doesn’t that create cash flow problems while I’m carrying the work?
3. The attribution problem (this is the big one for content)
Lead gen and ads are easy to track. Content is murky.
If I build someone a great content system and it all performs, how do I prove my content is what made them money?
How is that revenue even tracked back to the content?
Views I can sort of measure, but revenue? How do you attribute a sale to a video someone watched three weeks ago?
How are you all handling this in real life? Genuinely trying to figure out if a performance-based offer even makes sense for content, or if I’m forcing a framework where it doesn’t fit.
Hey everyone,
Recently, access to the shared NotebookLM project Hormozi AI disappeared for me.
Project link:
notebooklm 0d2370fc-7e93-4b40-b6f2-41761485b328
Now it only shows a request-for-access page.
Does anyone happen to know the owner of this
project or have a way to contact them?
If you have any information, please send me a DM or reply here.
Thanks!
