r/alexhormozi

These have been collected over various videos, interviews and podcasts. I’ll need help collecting definitions from all the books as well if that’s possible. LMK if you've found any others.

Advertising: Letting people know about your stuff.

Anxiety: Many options, few priorities.

Branding: A deliberate pairing of things and associations between something your audience knows and doesn't know.

Commitment: When you eliminate all other alternatives.

Focus: The measured amount of things you say no to.

Guilt: Not living up to your own standard.

Intelligence: Rate of learning.

Learning: Same condition -> New behavior

Love: The continuum of what you’re willing to give up to maintain a relationship with a person/thing.

Motivation: Deprivation based on a reference point.

Objections: An expression or feeling of disapproval / opposition: a reason for disagreeing. When THEY disagree with something you said.

Obstacle: A thing that blocks one’s way or prevents or hinders progress. When YOU disagree with something the progress says. You are on the offensive and get to attack their limiting beliefs.

Overthinking: Seeking certainty, even when it isn’t always necessary.

Patience: Learning what to do in the meantime

Productivity: The amount of money you get out, for the time you put in.

Sadness: Lack of options. Which sometimes leads to ignorance, which is solvable.

Shame: Not living up to some else’s standard.

Strategy: How you choose to allocate limited resources to unlimited options.

Trauma: Accelerated learning that permanently changes behavior. And the change is not always bad. Change the behavior, enforced by a new condition.

True Hell: The person you are vs The person you could be

Virtue: Behavioral skill that can be trained.

Work: The sacrifice of the present for the future.

Updated: 5/18/26

I found the site and started using this resource, So far it has been useful, they have all of Alex’s knowledge from his Videos and Books distilled into advanced data structure and you can interact with it straight via a chat.

I have used it for my event business a lot. I’m curious if anyone else is using it and what your experiences with it are?

Apparently it is not a trained AI on the knowledge but an optimized retrieval system

I purchased them online, but also want a PDF of it. Where can. I find them?

Hey guys, I'm here looking for a marketing course. I have a "marketing" agency that I've started and I run ads on there. I have a client right now but I want to get better at running ads. I specifically right now focus on service based businesses but, I want to go into ecom as well. It's not a priority to learn that but I know that I'm not the best and as it's only me in my company right now, I want to get better and get more paying clients and give them better results and start running my own ads too! If anyone could help me out and direct me to any good courses, communities, or anything of the sort. I'd be happy to put my effort into perfecting my skills. At the end of the day, all I really want is to deliver and become great at media buying/advertising. Thank you guys, may God help us all! (I am self taught from YouTube and TikTok)

Started to run Faceless YouTube channels in September 2024 while keeping my full-time job. 2-4 hours every single day for 20 months straight. Month 2 I made €5k, month 3 €7k, month 4 €5k. After that, 1-2k here and there but never consistent. Since November 2025 I haven’t earned a cent.

3 paid mentorships so far. First one got me started, second was advanced techniques, third sharpened ideation and packaging. Spending €1000+/month on tools, subs, content costs. I’m in debt at this point.

Here’s the part that messes with my head. I paired on a channel with a guy making €20k/month and my videos consistently outperformed his. Better numbers on the shared channel from my side… I was outperforming his inputs and it can actually be easily measured with the stats, and I had more discipline while we were working together too, I can name multiple situations where this was obvious.

Another mentor (not a grifter, actually respected in the field) wanted me to coach in his program and told me I’d be at €10k/month within a few months. Then he ghosted.

Never hit €10k. Meanwhile guys from my first coaching cohort, whom I was also measurably better than at the time are now making serious money €20k+ months).

I run faceless type content. The “inauthentic wave” on youtube is killing a lot of channels right now, but the weird thing is the people still pulling crazy numbers and haven’t moved to live hosts from Fiverr or on-camera setups.

They’re still running similar formats to mine. So it’s not a format-wide death.

I have one channel right now getting small traction. The others are dead.

Two options I’m weighing:

1.	4th coaching. This one’s cheap compared to the others and it’s what helped one of the guys I outperformed get to €20k. Kill the dead channels, cancel subs, push hard on the channel with traction.

2.	Pivot to affiliate marketing with Meta ads. Save €3k, start fresh in a new domain. Marketing is something that is also really interesting to me and I feel like it is more of a shot for the moon compared to YT and what results can be achieved there.

6 months of zero has put me deep in learned-helplessness territory and I’m worried the affiliate marketing idea is just me trying to escape rather than an actual strategic pivot. I have one leading indicator (the channel with small traction) and that’s it.
If you were in my shoes, push or pivot? And if push, what would actually be different about a 4th coaching versus just grinding longer on what I already know?​​​​​​​​​​​​​​​​

My situation:

- Working as a freelance management consultant (MBB background) for 3 years now
- Current day rate is 1,500 $
- Current project is for 2.5 d/w till the rest of the year
- Main earner for the family; toddler + baby on the way
- By the time current contract is done, roughly 19 months of runway
- Clients keep renewing my contract due to problem solving skills, ability to quantify problems and creating really effective C-Level decks (directly received feedback); also try to be super low maintenance and just easy to work with in general
- Started the freelance consulting due financial security, but love building things so much more than classical consulting.

Problem:

- Want to make more money by adding more scalable elements; simply increasing "days staffed" is not something I want due to family commitments, raising my day rate is an option but I am hesitant to push for that
- Have some coding skills and I am currently building an AI agent to create PPTs just like I would; I know there are already a lot of tools out there but they are not something I could give my clients and they can replicate what they get from me, neither are those tools something I can use to increase productivity for myself at the moment (trying to not slip into wishful-thinking territory and always being realistic about the gap in the market)
- The algorithm I have developed conceptually is already helping me right now to produce better slides faster
- However, with client work and family time, I am not able to progress on the development end as quickly as I want
- Therefore I am thinking about different scenarios

Scenarios:
#1: stay patient, keep building, continue to delay gratification
#2: Build a productized service business to replace "classical" consulting, make more and use that money and time for building
#3: Quit consulting earlier and focus on building full time

Essentially, I am quite impatient at the moment and would like to have more control over my income, raise the ceiling of what I can earn and really build a business and not just have a job (which the consulting currently is).

My brain tells me #1, but my gut wants to find arguments for the other scenarios.

What do you think I should do?

So 2 years ago I started my agency and I became profitable after a while maybe a few months and I ended up learning a lot through the following months, I even taught a few close friends of mine, its not really get rich quick, or get rich at all unless you get really lucky, its more like "get financially stable without relying on a job real fast", but I think people really only buy the scammy get rich quick courses so I shouldn't even bother selling my course?

or should I just create something of value and try to sell it? and even if I did, how and where can I sell it?

I'm 100% sure of my ability to teach anyone to make 4-5k a month early in their period where they start their agencies and I believe this is valuable.

the goal is to just teach people and make some extra cash beside my agency.

I was really interested in watching that video. Does anyone have it saved and is willing to share it?

To people who have watched it but do not have the video saved, could you share in the comments what was the topic of the video and also what are your opinions on the things Hormozi said?

I run a 1-to-1 mentorship for local lead generation focused heavily on Meta Ads, which is the strongest part of my offer by far.

Most of my clients mainly join because they want someone who is already getting results with ads in this niche and can set everything up properly for them with instant results.

The biggest objection by far, is currently the upfront capital, which is why I am trying to move on from 5k Upfront and am thinking about doing a split payment structure, but open to advice.

Current offer structure:

• 3-month 1-to-1 mentorship
• Weekly private calls throughout the program
• Hands-on support with ads, lead generation, scaling, etc.
• I personally set up all Meta Ads for the client
• Ads are usually fully launched within 45 minutes
• Client basically does not need to touch the technical side themselves

Current pricing:

• $3.5k upfront
• $1.5k after the client makes their first $5k profit

Guarantee:

• I guarantee I’ll help them reach either $5k/month or 10k profit (depending on the client/situation) using Meta Ads while working together.
• Full money-back guarantee if I don’t deliver

On average, clients make around $15k profit within their first 3 months working with me.

I’m very open to restructuring the offer because I have strong belief in the service and results. I’m trying to make the offer feel almost “stupid to say no to”. I really appreciate all the help I can get.

Up until now, I've only ran localized meta ads. I plan on starting a webinar and want to target a specific profession located all over the US.

For location, should I just keep it at USA (broad) or should I individually pick all the different states/cities?